eBay has already occupied the online auction market. The data shows that its profit in 2004 reached $778 million, with a trading volume of $34 billion. However, in the future, it is still premature to say that eBay is the leader of the global online auction market, because it must capture China, which will eventually become the largest online auction market in the world. eBay entered China in 2002 and currently occupies half of the Chinese market, which is worth $1 billion. This year, eBay will invest $100 million to expand its presence in the Chinese market and enhance its influence there. CEO Meg Whitman told Wall Street analysts earlier in February that eBay "must win" in the Chinese market, as China could be the decisive factor for success in the online market.