On July 28, Sohu released its financial report for the second quarter of 2008. The report shows that Sohu has exceeded expectations and set records for four consecutive quarters, with a total revenue reaching a record-breaking $102 million, further expanding its leading advantage among portal sites.
Sohu Enters the Harvest Period of Technology and Olympic Strategies
The financial report for the second quarter of 2008 shows that Sohu has exceeded expectations in all indicators including user numbers, total revenue, brand advertising revenue, online game revenue, net profit, and earnings per share, setting new highs.
Sohu's technological innovation continues to attract more users to visit its website. The internal cycle between Sohu's various products also enhances user activity and continuously provides new users for each of Sohu's products. Thanks to the quality of its products, online games have achieved high-speed growth for a consecutive year. Meanwhile, due to exclusive resources and reporting advantages related to the Olympics, Sohu has attracted more users to visit its site, and brand advertising has experienced significant growth due to increased effectiveness.