Apple, which used to be negligible in the PC retail market, has been climbing in recent retail rankings, partly thanks to its strong brand awareness in the consumer market. Since the beginning of this year, Apple's ranking in the US notebook market has been rising continuously. It first surpassed Toshiba, and then maintained a strong momentum. According to the latest statistics, Apple has overtaken Acer for the first time, becoming the third largest computer brand locally, just behind Dell and HP. Details are as follows.