If only they were more down-to-earth and used Chinese pinyin, because it would be easier to succeed this way; you cannot deny that the Google domain name itself has a big problem that prevented Google from beating Baidu. The other day Phoenix New Media (phoenixtv.com) also decided to change its domain name for the same reason: they realized that no matter how good their website was, they would never surpass CCTV in popularity. Their domain name held back their development. Now they've already changed it to ifeng.com.