At 9 o'clock this morning, 17 fund companies officially launched their funds on Taobao's financial management platform. Currently, the fund shops offer money market funds, bond funds, stock funds, and hybrid funds. Users can perform operations such as account opening, order placement, payment, and management.
According to the "Interim Provisions on the Management of Securities Investment Fund Sales Institutions Conducting Business through Third-party E-commerce Platforms," Taobao announced yesterday that it had received a no-objection letter from the CSRC, becoming the first third-party e-commerce platform on the Internet to provide services for fund sales institutions and conduct business.
The 17 fund companies that went online on Taobao today still use the Taobao shop transaction model, which is the same as the regular online shopping process. As the main body of fund sales, the fund companies provide users with consulting and services for purchasing funds.
Considering risk factors, Taobao's financial management platform has set a limit on the purchase amount for investors buying equity funds (including stock, hybrid, QDII, and index funds), with a maximum purchase amount of 2000 yuan per equity fund. Money market funds and bond funds do not have this purchase volume restriction.
Yuan Leming, General Manager of the Financial Management Division of Micro Financial Services Group, said: "This Taobao fund sales platform is closer to ordinary consumers. We just want the public to understand that fund financial management is not mysterious and the threshold is not high. While buying oil, salt, soy sauce, and vinegar, you can also conveniently manage your finances."