At 10:28 AM on October 28th, Baidu's first wealth management product, "Baidu Wealth Management B," went live and its quota of 1 billion yuan was sold out within four hours. Now, Baidu Wealth Management's second product, "Bai Zuan," will officially launch on October 31st. The investment target remains Huaxia Cash Growth E, with claimed returns 12 times that of the 2012 current account interest (approximately 4.5%).
According to available information, this product is a wealth management offering jointly launched by Baidu and Huaxia Fund (Huaxia Cash Growth E Class). It mainly invests in financial instruments such as government bonds, central bank bills, and bank certificates of deposit with terms of less than one year, which are relatively safe and yield stable returns. It does not invest in stocks or other risky markets, and has no direct link to the stock market, hence the risk is low. Since its inception, the fund has never recorded negative returns. Wind data shows that money market funds have yielded between 3.5% to 5% so far this year.
In comparison to the previous "Baidu Wealth Management B," "Bai Zuan" has no quota restrictions and can be purchased at any time. The reason "Baidu Wealth Management B" had a quota limit is because users who purchased it received a treasure chest. This email box, which will only be opened on December 27th, is guaranteed by China Investment Guarantee Co., Ltd.
According to Baidu customer service, the size of the mystery prize in the treasure chest depends on the amount and duration of the investor's holdings in Baidu Wealth Management B. This means that if investors redeem "Baidu Wealth Management B" early, it could affect the rewards in the treasure chest.
Initially, Baidu Wealth Management announced an expected return of 8% for "Bai Fa." However, was the "Baidu Wealth Management B" launched on October 28th actually "Bai Fa"? According to reports by the Securities Times, "Bai Fa" is another wealth management plan from Baidu Wealth Management. It is currently still in discussions with regulatory authorities, and the product format and issuance time have not been determined. On the Baidu Wealth Management page, below the "Bai Zuan" advertisement, there is a mention of a "Dream Plan - Ready to Launch," indicating that Baidu plans to introduce more wealth management products in the future.