October 30th news: Xunlei will launch its own smartphone brand "LeiNiao" in early November. It is understood that LeiNiao phones are custom-made by Shenzhen Baifendian Digital Technology and use Baidu Cloud ROM.
The LeiNiao phone image highlights the words "Xunlei VIP." By introducing a phone, Xunlei may focus on integrating its cloud acceleration-related technologies and services.
In fact, after encountering a development bottleneck in its traditional PC download business, Xunlei is accelerating its business model transformation.
Xunlei's cloud acceleration has introduced membership value-added services, including download acceleration, video acceleration, and game acceleration, offering users value-added services ranging from 10 to 30 yuan. Official data shows that in the first half of this year, Xunlei's paid members exceeded 4 million, and it is expected to reach 5 million by the end of this year.
Previously, Xunlei CEO Zhou Shenglong stated that three years ago, Xunlei's main revenue came from advertising business, but at the beginning of this year, 60%-70% of the business had shifted to charging users, with membership fees and cloud acceleration products being Xunlei's main revenue-generating products.
This year, Xunlei has been promoting its P2P acceleration technology and H.265 technology to reduce bandwidth usage when downloading and watching videos on mobile devices. In addition, currently, the mobile version of Xunlei offers features such as subscriptions, QR code instant downloads, shake-to-search for resources, and zero-data file transfers.
Notably, Zhou Shenglong revealed in August that Xunlei would consider restarting its IPO plan next year based on the stock market situation this year and the company's development.
At the end of September, Xunlei announced a strategic cooperation with the Shenzhen branch of China Construction Bank. The latter plans to grant Xunlei an intended credit line of 10 billion yuan over the next three years and design a customized fund management solution for them.