Motorola has announced an open hardware platform for smartphones called Project Ara, with the aim of developing modular smartphones that allow users to swap out phone components as needed. Motorola hopes to replicate the success of the Android software platform in the hardware domain, creating a thriving third-party hardware ecosystem, lowering entry barriers, accelerating innovation, and reducing development time. Project Ara consists of an "endoskeleton" frame and multiple modules, where the frame provides different slots for various modules, each with a metal contact point to connect to other parts of the phone. This open hardware concept sounds interesting, but it is unlikely to achieve success in the market.