Apple earnings preview: How will the awkwardly positioned iPhone 5c perform?

Next Monday afternoon, Apple will release its third natural quarter (fourth fiscal quarter) financial report, which will be the most interesting quarterly report of Apple for the whole year. The American media BI has organized the predictions of Wall Street analysts on the important performance indicators in Apple's financial report and pointed out some important highlights of the report and the analyst meeting.

So far, Apple has basically completed its new product releases for this year, so at the analyst meeting, the outside world will focus on Apple management's evaluation of the performance of these new products (if Apple still reserves a new product within this year, perhaps the outside world will also smell more signs).

For Apple's new mobile phone, the most controversial one among the public is the iPhone 5c, because the price of the long-rumored cheap phone eventually turned out to be very high. The public will pay attention to Apple management's evaluation of the iPhone 5c. Previous reports said that the sales volume of the iPhone 5c was not satisfactory, so Apple had already reduced orders to the contract manufacturer. The media expects whether the senior management of Apple will talk about the reasons for the pricing strategy of the iPhone 5c and the feedback from consumers.

As for another new mobile phone, the iPhone 5s is still in short supply so far. At the financial report analyst meeting, the public will focus on whether the problem of shortage has been resolved.

For the iPad tablet business, its sales volume shrank in the second natural quarter. For the latest quarter, analysts will focus on whether the shrinkage continues? What are the impacts brought by this? What is the future position of the iPad in Apple's product map?

In addition, Apple suddenly announced the Retina-screen iPad Mini. Perhaps the Apple management will give some explanations at the financial report meeting. In addition, the outside world is concerned about the supply situation of this new tablet during the Christmas shopping season.

At the financial report meeting, some analysts may also raise some interesting questions, such as asking Cook to evaluate Samsung Electronics' previously launched smartwatch, and whether the rumored Apple smartwatch iWatch can be launched next year? How is the progress of Apple's smart TV project?

In addition, Wall Street analysts and some investment institutions have made predictions on Apple's performance data for the third natural quarter:

Revenue: $36.82 billion

Earnings per share: $7.92

iPhone sales volume: 31 million units

iPad sales volume: 14.5 million units

MAC computer sales volume: 4.6 million units

Gross margin: 37%

Revenue expectation for the current quarter (fourth natural quarter): $55.53 billion