The Best New Logos From 11 Tech Companies: Firefox, Google Make the Cut

It's very interesting that a company’s logo may or may not tell a story about the company itself. In the tech field, a subtle company logo is often the first and only initial window for a large number of users to understand various companies.

Take Apple as an example again: the colorful logo in its early days set the tone for how people viewed the company: Apple is an imaginative and approachable company, just like the painting-style user interface of Mac. However, Apple's current flat monochrome logo also reflects people's understanding of the company's value - simplicity without being simplistic. Although Apple's logo has been simplified, it still retains the necessary elements, just like we see the company update its products every year (perhaps, Apple's logo is to show us this point).

This is also why people have seen many companies change their logos this year. This year in the tech field, from start-ups to large companies, most companies have already changed the most familiar logos in people's minds. Some changes are indeed mistakes, but most changes will help change the way people view the company.

Here are the latest 11 updated logos in the tech field.

1. When most people think of Bitcoin, hackers and online drug transactions come to mind. Buttercoin is a start-up that tries to make it easier for users to use Bitcoin, and the company's logo plays a better role in eliminating the negative image associated with its business.

2. Snapchat's new logo removes the ghost's silly face but still retains the ghost-like function (once messages are accidentally deleted, it's as if these messages disappear forever), so from this perspective, Snapchat's new logo is more successful.

3. BloomThat is the "Uber" of the flower industry, and BloomThat's logo does a great job in expressing the company's products and services, as if it can quickly deliver flowers to consumers.

4. SpoonRocket's new logo is very simple but spot-on, and SpoonRocket's new logo expresses the company's services and values much better than the previous one.

5. TechCrunch recently changed its logo. The new logo is still based on the previous "TC", but removes the "pixelated" letters to become more minimalist, which is a welcomed change by the market.

6. Dropbox changes its logo every few years, reflecting the characteristics of the company itself: although the shape of the box hasn't changed, it now clearly aligns with the company's overall strategy and shows the company's increasing role in the industry.

7. YouTube has transformed from a place where users play videos for their friends into a place that can play video content in various formats, and the company's new logo emphasizes the play button on the screen - highlighting the importance of media content.

8. Following the trend of simplicity in the tech industry, Mozilla's new Firefox logo retains the same overall format but removes the redundant details. Overall, the new logo is a big improvement (the fox's arm is no longer raised to the chest).

9. Although Facebook's logo hasn't had major adjustments, it still removed the "disguise" part and made some fine-tuning, making the new logo clearer than before.

10. Under the leadership of CEO Marissa Mayer, Yahoo! is going through a huge transformation period. One of Yahoo!'s changes is showcasing its charming new logo, which looks a bit strange (the size of the letter O in the logo is inconsistent), but the design is quite unique.

11. In recent years, Google has demonstrated a comprehensive improvement in the design of applications and services. The company's new logo also reflects that a simpler logo seems more professional than the old one.