Tudou's Yang Weidong Talks about Cooperation with 360: Baidu is Our Competitor

by anonymous on 2013-11-16 14:50:14

Potato Yang Weidong talks about cooperation with 360: Baidu is our competitor

On October 25th, it was reported that yesterday Tudou held the press conference for the "Youth's Choice 2013 Annual Gala". When talking about the event's cooperation with 360 Search, President of Tudou Yang Weidong said: "I have no reason to beat around the bush, Baidu is our competitor."

Baidu, as iQIYI's largest shareholder, has directed traffic to iQIYI without affecting user experience. CEO of iQIYI Gong Yu also acknowledged this point, which has caused a great impact on Youku Tudou Group's "top" position.

Even though 360 has recently been involved in various "battles" and faced joint "encirclement" from competitors, Yang Weidong pointed out that a brand always has two sides. Some people may have different evaluations of 360, but one can also see Zhou Hongyi's characteristics of challenging tradition, challenging giants, and being brave in exploration. "360 actually has its own personality."

Regarding cooperation in search, Yang Weidong mentioned that the cooperation is not only with 360 Search, but also with Souku. The candidate lists for this event were all generated through search indexes, and this part of the work was jointly completed by 360 Big Data Department and Souku's Big Data Department.

When discussing the integrated Tudou, Yang Weidong pointed out that Tudou and Tudou.com are two different concepts. Tudou.com is a website, while Tudou is a brand focusing on the young concept. As long as it fits this positioning, there will be more and more cross-border collaborations under the Tudou brand. "As long as the brand spirit is handled well, many things are physical derivatives and physical manifestations. In fact, cross-border collaboration involves both disruption and crossing boundaries. I think we will see these kinds of collaborations appear more frequently in the future."