Did WeChat accomplish what Jack Ma failed to achieve?
Jack Ma is trembling again.
You missed the Taobao era, will you also miss the WeChat era?
Ma said: "Six years ago when I just started Taobao, I told a leather goods boss to put his business online." He said: "I'll take a look first." Four years ago I told him the same thing again. He said: "We'll talk about it when I have time." Two years ago he found me and said: "My business has been taken over by those kids on the internet."
What else can I say? I held his hands with both of my hands and said: "One hand is opportunity, the other hand is method. The opportunity is the network, the method is online marketing."
The traditional industry values seniority, it's hard to catch up. The PC internet era is about to pass without being seized, mobile e-commerce has already arrived.
This era is not about big fish eating small fish, but fast fish eating slow fish.
Don't miss this opportunity, what you miss is not just an opportunity, but an era.
Now, Jack Ma is trembling again!
Jack Ma said: "I am starting to be afraid of WeChat!" The media widely reported this sentence spoken by Jack Ma.
As we all know, Jack Ma invested heavily in Sina Weibo, which fully shows that Jack Ma is trying to grasp the mobile internet, defending against WeChat, because of fear, so there needs to be a layout!
Mainly because WeChat accomplished what Jack Ma couldn't:
First, the momentum of WeChat was too strong, achieving 100 million users within 14 months, now exceeding 400 million with 150 million people online simultaneously!!! People spend more than 2 hours on WeChat. Neither Taobao nor Alibaba can surpass this number.
Second, Jack Ma also made an Aliwangwang app, but its download volume and usage cannot compare with WeChat.
Third, WeChat opened a new era, the micro era, the micro-marketing era. Jack Ma's Taobao era has faded. The competitive landscape has changed drastically!
Today, companies cross boundaries, form alliances, specialize, extend product chains... The competition between companies is not the competition of individual companies, but the competition between ecosystems and supply chains, it is the competition of the entire network new economic era ecological environment and industrial chain, data, traffic.
Ten reasons why micro-marketing should be the "highest strategy" for enterprises in 2013:
First, WeChat has been elevated to the highest strategy by Tencent;
Second, WeChat has exceeded 400 million users, with 150 million online simultaneously;
Third, WeChat is the most direct, fastest, and most accurate information channel to reach end users;
Fourth, WeChat aggregates users' fragmented time;
Fifth, mobile terminals will popularize at an astonishing speed in the future;
Sixth, the future 4G network era cannot be ignored;
Seventh, Tencent's mobile terminal strategy: mobile community + search + positioning + intelligent voice assistant;
Eighth, the popularization of the concept of universal e-commerce and the application of mobile e-commerce;
Ninth, third-party payments promote the popularization and application of mobile e-commerce;
Tenth, the "micro-innovation" era where a little effort can yield great results.
The two major changes that influenced the entire human history in modern times:
The first change: the emergence of computer internet achieved a group of people while destroying another group of people! [A group of people became addicted to chat rooms, QQ chats, online games and could not extricate themselves.]
The second change: the emergence of smartphones and mobile internet will achieve a group of people and destroy another group of people! [Another group of people will become addicted to meaningless sharing, forwarding, entertainment chatting on WeChat and Weibo.]
The same tool, some are pure consumers, others can make all resources serve their own purposes!
The latter is us, these entrepreneurs with sharp insight! Everything serves our purposes, how to use it, ten considerations for entrepreneurs:
First, your employees spend more and more time on smartphones every day, you cannot control it, nor can you stop it, how to turn it into a valuable behavior for the company platform and individuals?
Second, what is the difference between traditional marketing and micro-marketing?
Third, what is the substantive value that micro-marketing can bring to enterprises?
Fourth, in the global social era, how should you be socialized?
Fifth, the future is the era of mobile internet, is your company and website ready to "move"?
Sixth, the beginning of the big data era, how should you conduct precise marketing?
Seventh, the start of the global third screen war, how to bring your company into consumers' phones?
Eighth, consumers' habits are shifting to "mobile e-commerce", are you ready to shift your marketing habits?
Ninth, the arrival of the mobile internet consumption era will break the boundaries of time and space, is your company ready?
Tenth, this is an era where heroes are made by circumstances, will the next hero be "you"?
99% of people know that micro-marketing is a trend and a gold mine, but they don't know how to get involved!
99% of people do not know how WeChat can make money for businesses and its profit model!
99% of people still do not know how to implement WeChat!