Alibaba and Baidu have both plunged into Internet finance, so Sina's silence seems a little bit odd. A recent recruitment notice has revealed the layout of Sina - Cangshi Investment under its wing is brewing financial product agency business and planning to develop innovative financial wealth management products.
Recently, a message "Cangshi Investment, a financial company under Sina, sincerely invites talented people" appeared on the Sina Fund Channel, recruiting positions including e-commerce director of finance, chief product manager, audit risk control director, etc. An e-commerce person said that after Alibaba, Tencent, JD.com, Baidu, another Internet giant Sina will comprehensively enter the financial field.
The recruitment notice showed that the responsibilities of the e-commerce director of finance include "operating and managing the agency business of financial products, developing innovative financial wealth management products", requiring "more than 5 years of sales experience in securities, funds, banks and other related industries". The responsibilities of the chief product manager include "Internet financial product planning, tracking product data, user feedback, etc., submitting optimization plans, continuously improving products". In addition, the recruitment positions also include audit risk control director, interaction designer, visual designer, senior PHP engineer and senior RIA engineer. Most of the above positions require "a strong interest and development willingness in the field of Internet finance". Industry insiders also immediately saw Sina's plan from such a configuration.
A market department person of a large fund company in Shenzhen commented that it can be roughly inferred from the recruitment notice that Sina is planning two businesses in the field of Internet finance: one is to cooperate with traditional financial institutions to launch Internet platform + financial product business; the other is trust three-party sales, and may even apply for public offering fund sales qualification to become a fund sales institution, and the existing financial product research foundation of Cangshi can also provide investment advisory support for sales.
In fact, Sina's layout in the financial field has taken shape. In early July this year, Beijing Sina Payment Technology Co., Ltd. under Sina obtained the central bank's payment license, approved to carry out Internet payment, mobile phone payment and other businesses. Half a month later, Sina officially launched Weibank and fully entered the payment industry.
Since the beginning of this year, Internet finance can be said to be in full bloom, and the Internet giants' involvement in the financial field is irresistible. In June, Yu'e Bao was born; in July, Sina and NetEase obtained payment licenses, and Sina launched "Weibank"; in August, Tencent launched WeChat 5.0 version, linking with its own Tenpay, opening up consumption and payment channels online; also in August, eBay cooperated with Ping An's financial technology consulting company, and Ping An Financial Technology linked with Ping An Bank to launch an Internet financial product, providing unsecured and guarantee-free credit loans for eBay sellers.
However, in the "no e-commerce without finance" craze, some Internet companies have proposed cool thoughts. Qihoo 360 Chairman Zhou Hongyi recently publicly expressed that he could not understand why domestic Internet companies were all crowded into finance. American Internet companies each have their own territory, they would not all do online banking and payments, but now it seems that all of China's Internet companies are doing finance. He said that he would still focus on security products in the near future and did not intend to involve in Internet finance, and also rejected the cooperation from fund companies and banks.