Today, the Think DoubleClick event was held in Shanghai, with Scott Beaumont, President of Google Greater China, attending and delivering a speech. He discussed the development of digital marketing with marketing professionals in China. This was also Scott Beaumont's first public appearance in China since he took office.
In July this year, Liu Yun, the former head of Google Greater China and Google Global Vice President, resigned. In mid-August, Scott Beaumont, the head of European strategic cooperation and business expansion for Google, took full control of the operations in Greater China.
In the eyes of many, Scott Beaumont's arrival signifies the complete failure of Google's China strategy. The focus of Google's work in China is no longer on localization, but rather on fully committing to advertising networks and sales.