Google's DoubleClick Announces Partnership with Facebook

On the morning of October 19th, Beijing time, DoubleClick, the advertising department under Google, announced that it will cooperate with Facebook to help customers use Facebook's real-time bidding platform for advertisements, FBX.

Prior to this, DoubleClick has already assisted advertising agencies and advertisers in purchasing ad spaces across multiple websites via its DoubleClick Bid Manager service. Users of this service can access numerous private and public ad trading services across over 75 countries globally. The advertiser spending within the service continues to see double-digit sequential growth rates, reaching a record high in the previous quarter.

DoubleClick stated that it is continuing to invest in technology to assist advertisers and advertising agencies in programmatic ad buying across various platforms and formats. In the coming months, DoubleClick’s clients will be able to bid on ad spaces available through FBX via the DoubleClick Bid Manager. (Li Li)