Xiaomi Technology, which has just ventured into the smart TV industry, officially opened its first third-party authorized service center in Beijing yesterday. The authorized service center provides a fully simulated home environment where users can experience Xiaomi phones as well as get a close-up feel of the features of Xiaomi TVs.
Yesterday, Xiaomi Technology officially opened its first third-party authorized service center in Beijing. Located in the core area of Wangjing, the store offers a fully simulated home environment. Users can experience Xiaomi phones and get a close-up feel of the latest Xiaomi TV. Additionally, Xiaomi users can send their products for repair in the store or download various software apps under the guidance of the staff. It is reported that this type of authorized service center will reach 150 nationwide by the end of the year, becoming an important offline channel for Xiaomi to serve its users. NetEase will take you inside Xiaomi's third-party authorized service center to uncover the details.
All Xiaomi third-party authorized service centers adopt a unified VI design with a consistent store image, making them highly recognizable. This newly opened service center in Beijing adopts a modern and open design style, very similar to the stores of brands like Apple.
The first thing you see upon entering the store is a long after-sales reception counter. The low counter effectively reduces the distance between users and service personnel.
On the opening day of the authorized service center, customers were already coming in to conduct business.
To the right of the counter is a photo wall, it is said that all the photos on the wall are taken by Xiaomi phone users (we noticed that at the bottom of the photo wall, there is still half a bag of cement packaging that hasn't been cleared out, estimating that the decoration of this store has just finished, but such details really need more attention).
To the left of the entrance is a download area, used to help those users who are not familiar with Xiaomi phones to download various APPs.
Adjacent to the download area is the Xiaomi accessories product zone. These third-party authorized service centers cannot sell Xiaomi products, only related accessories.
Various Xiaomi accessories sold in the service center.
Various Xiaomi accessories sold in the service center.
Xiaomi phones are displayed on the table, users can experience them here.
Next to the accessory sales area are two long tables, giving the first impression of being similar to the tables in Apple stores, but the huge MI logo indicates that these are Xiaomi exclusive furniture.
The largest display area in the entire service station is the two simulated home environments for TV display. In the living room setting, Xiaomi users can closely experience the various functions of Xiaomi TVs.
The simple decoration style and the appearance design of Xiaomi TVs match very well together.
A corner of the Xiaomi TV display area.
A corner of the Xiaomi TV display area. The display area provides wireless and broadband networks, allowing users to experience various VOD online streaming services. They can also bring their own USB drives to try playing high-definition programs or interactively control the Xiaomi TV through a dedicated app downloaded on their phones.
After Xiaomi's 3000 units of televisions went on sale on the 15th, they were snapped up within seconds. For most ordinary users, if they fail to purchase one online, they can come to the store to personally experience the functions of Xiaomi TVs.
This Xiaomi third-party authorized service center located on Hu Jingzhong Road in Wangjing has started operations. Xiaomi plans to establish over 140 similar stores in other regions across the country and complete this goal by the end of this year. Then, more Mi fans will be able to personally experience Xiaomi products in their own cities before deciding whether to buy, thus completing the interactive purchasing experience both online and offline.