Perhaps many people have seen an official promotional video of iPhone 5 released by Apple. This advertisement named "Facetime Everyday" moved a lot of audiences in a warm way. Meanwhile, the Chinese girl wearing red clothes in the video was followed by a lot of netizens. She is Chen Tete, a girl from Wenzhou. Because of this advertisement, Tete became famous, but she remained very low-key. She said that the process of being chosen was simple and lucky. But it was not until after the advertisement was broadcast that she knew that she was shooting an advertisement for Apple.
Video address: http://v.youku.com/v_show/id_XNTkyMzk2NjYw.html
Audition requirements: look like eighteen years old
Tete, a post-90s girl from Longwan, Wenzhou, came to Shanghai after graduating from university and became a piano teacher.
"In high school, I started as a print model, and after coming to Shanghai, I also worked part-time as a print model," said Tete, who has a sweet appearance and tall stature, mainly taking pictures of albums and Taobao clothing to earn some extra money.
Regarding the opportunity to shoot the Apple phone advertisement, Tete said there was nothing special about it. "One day in early July, I received an audition notice from an advertising company, so I went for it." There were many other girls, all around her age. The entire audition process was very simple; each girl took a photo and then gave a brief self-introduction. The auditioners' requirement was simple: look like you are eighteen years old.
Tete was very lucky and was chosen at first glance by the foreign director. "Maybe because I look more Chinese, which fits the foreigners' definition of a Chinese girl," she joked, saying that she was ten pounds heavier than usual at the time, with a slightly round face, making her look quite innocent.
Tete described herself as a foodie. Although she works as a print model, she never reduces weight just for modeling. "As long as it tastes good, I never let it pass. I like eating barbecue late at night. My favorite snacks are from the Bund in Shanghai. When I return to Wenzhou, I love to eat wontons. With such eating habits, how could my face not be round? It actually helped me."
The shooting process was simple and mysterious.
The audition was simple, and the shooting process was equally simple and mysterious.
The advertisement was shot in a mall in Shanghai. The team entered the mall early in the morning before it opened and selected several different corners to shoot. There was no product explanation; Tete was only required to hold an iPhone 5 and act out a story.
The production team had no special requirements for the actors' makeup or clothing. Tete wore a regular red outfit and went on set with light makeup and a fresh appearance.
Several girls chatted casually, while Tete was required to video chat with another boy on her phone. "The relationship with the boy was defined as ambiguous, requiring me to show shyness and naivety. Around us, friends were curious and cheering us on."
Tete laughed, saying that on the set, several unfamiliar girls acted as if they were happily chatting, while the surrounding foreign staff members looked extremely serious. "Fortunately, we finished shooting within an hour."
Tete admitted that she didn't know throughout the process that she was shooting a promotional video for Apple. "Generally, models don't ask too many questions when shooting and just follow the requirements of the production team." Therefore, it wasn't until her friends saw her on the Apple website that Tete realized she had been shooting an Apple advertisement. Even though she only appeared for a few seconds, Tete was still thrilled inside.
The one-hour shoot earned her several thousand yuan.
This advertisement was officially released in August this year and caught the attention of domestic netizens. Some netizens began to search for information about this red-clothed girl.
Tete told the reporter that the remuneration for this one-hour shoot was only a few thousand yuan, and it took several months to finally receive it. However, the subsequent effects of the shoot were much more intense: her number of fans increased from over a thousand to two thousand, and there were many more comments on Weibo. "Apple Goddess", "This Chinese girl is so cute"... To this day, Tete's Weibo page is filled with such praise.
For Tete's sudden fame, her mother, who lives far away in Wenzhou, insisted that shooting advertisements is fine, but must not cross boundaries.
Regarding crossing boundaries, Tete herself has a clear understanding. She does not accept advertisements with excessive exposure. "The maximum extent is swimwear; the pure route suits me, and sexy advertisements are not suitable."
In addition to being pursued by netizens, advertising merchants also came knocking one after another. "Some found me through Weibo and introduced me to shooting work. Companies I've collaborated with before also came to arrange shoots. However, due to frequently being in Wenzhou, I missed many opportunities." Regarding future plans, Tete expressed that she does not want to make shooting as her main career and has no intention of developing in Shanghai. "Shooting advertisements is ultimately a youth-dependent job. I have already stopped my piano teaching work in Shanghai and plan to return to Wenzhou to focus on running my Taobao clothing store. Teaching piano is part of my future plan."