Several Common Models of Permission-based Email Marketing
From the analysis of marketing methods, the relationship between enterprises and customers, as well as the ways and content of services provided by enterprises, there are several main models for permission-based email marketing:
(1) Customer Relationship Emails
Customer relationship emails are the most common model of email marketing. Enterprises invite all customers visiting their website to submit their email addresses so that they can receive irregular promotional information and service introductions from the company. Every time the enterprise website launches a new service, it sends out a promotional email to each customer to maintain contact.
(2) Corporate Newsletter Emails
Most corporate newsletter emails contain information related to the company's products and services, and may include some editorial comments. This is also a good way to let customers promote the company’s products, which helps increase the traffic to the company’s website. The company can also send the latest reports on its development trends, such as new product development and research reports, to facilitate more exchanges between the company and its customers.
(3) Reminder Services/Customized Reminder Emails
Reminder service emails involve companies finding special commemorative dates (such as wedding anniversaries, birthdays, etc.) from the collected customer profiles and sending emails on those days to timely offer greetings to the customers. Reminder service emails make customers feel the warmth of the company.
(4) Partner Joint Marketing
Companies can collaborate with other companies and then send information to the partner company’s customers under the name of the partner. For example, New Media Observation could send an email like this to its customers: "Dear New Media Observation reader, in appreciation of your loyalty to our magazine over a long period, we would like to recommend a product from our partner — Times Network Company: an eBook creation tool."
(5) Permission-based Email Lists
Permission-based email lists, or Opt-in Mailing Lists, can largely be considered as target customer lists. These are voluntary email lists subscribed to by users, not email address lists found online.
(6) Viral Marketing Emails
Viral marketing emails are more like a strategy than just an opportunity for advertising. Some people describe it as “viral marketing.” This method encourages existing customers of a company to recommend the company’s products and information to their friends. In traditional commerce, this “referral” approach is well-known, but on the Internet, this concept has faced strong resistance. However, some online companies have achieved rapid growth in customer numbers due to good products, services, and word-of-mouth promotion. For example, Hotmail, which provides free email services, is a great example. Because Hotmail includes a promotional message at the end of every email sent to its customers, it quickly attracted millions of customers to visit Hotmail and register.
Nowadays, there are countless free email boxes available domestically, and with fierce competition, the capacity of these mailboxes is increasing. Large-capacity free email boxes provide conditions for the implementation of viral marketing emails. The links attached to viral marketing emails and the large number of advertisements placed by the company online will bring many new customers to the company. The links and promotional information attached to the end of viral marketing emails will also be appended to each email sent and received by the customer, infiltrating the hard drives of tens of thousands of customers like a highly reproductive "virus."
Author: Hangzhou Seo Network Technology Co., Ltd.
Original Source: http://www.seo.com.cn
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