Jobs once considered cutting several Apple Pro product lines

According to foreign media reports on August 10, Ken Segall, a former advertising consultant for Apple, revealed in his blog post on Friday that the late CEO of Apple, Steve Jobs, had initially considered cutting several professional products in the company's Pro series, including Mac Pro and software like Final Cut Pro.

For a long time, Apple has been one of the few companies able to appeal to both ordinary consumers and professional users. However, Segall stated that Jobs once hesitated about whether Apple should continue developing Pro series products. Segall said: "Jobs' theory was that consumer products have unlimited upward potential, while Pro products are only aimed at a small market, which would consume a lot of resources."

Segall disclosed that Jobs reconsidered some options before announcing his thoughts at an advertising agency meeting, which coincided with the global best-selling success of Apple's iMac. Segall said: "It is obvious that the Pro market holds significant value and meaning for Apple, even though the sales volume of these products is relatively low. Pro series products have always been favored by opinion leaders, celebrities, and evangelists, who also introduce their friends, family, and colleagues to buy Apple's Pro products, fully demonstrating their love for Pro products."

Under such circumstances, Jobs ultimately decided to stick to the original plan, although Apple's philosophy, as Segall hinted, was that "Pro" might change after many years. For instance, the latest version of Apple's Final Cut Pro X has been equipped with a user-friendly interface. Professional users have praised this product highly, and additionally, Apple's decision and the product's low price have attracted a large number of consumers.

Meanwhile, Apple has made similar improvements to its hardware products, such as the redesign of the Mac Pro. The newly designed Mac Pro features six Thunderbolt 2 ports, four USB 3.0 ports, and two Gigabit Ethernet ports, making it convenient for users to expand functionality. Unlike the old version of the Mac Pro, the next-generation Mac Pro does not have much internal upgrades but has been redesigned for consumers. Perhaps, some professionals may find it hard to accept this change, but it helps Apple attract more ordinary consumers.

However, Segall still revealed an important piece of information: among all the Pro products, Apple did indeed cut one significant hardware design, and that was just one — at the time, Apple eliminated the 17-inch Mac Pro product. (Niu Niu)