Short Video Tool Vine Becomes June's Download Champion on Apple App Store

According to a report on August 6th, Beijing time, the prospect of Vine, Twitter's short video tool, was once questioned after the launch of Instagram's video sharing function. However, Vine eventually succeeded in reversing the situation. Third-party data showed that in June, Vine successfully ranked first in the download volume of non-game applications in Apple's AppStore.

The U.S. mobile Internet market research company "APP Annie" released the data. The data showed that in June, Vine's download ranking rose from fourth place last month to the champion. In the June list, Vine beat YouTube client, ephemeral messaging app Snapchat, Google Maps, and competitor Instagram.

Media comments pointed out that the rise in Vine's ranking indicates that despite fierce competition from Instagram (which has 130 million users), Vine's popularity remains undiminished, and the number of users is still growing.

In this list, Instagram ranked fifth in June, maintaining the same position as in May.

Twitter launched Vine in January this year, allowing users to share six-second short videos. Due to its high degree of product innovation, it was warmly welcomed after its launch. Subsequently, Instagram, the mobile photo-sharing tool acquired by Facebook, followed Vine and launched a short video shooting and sharing function with a length of 15 seconds. Because of Facebook and Instagram's large user base, the industry once worried whether Vine would be "overwhelmed" by Instagram.

In response to Instagram's imitation, Vine upgraded the application several times, improving video shooting and sharing functions, making it more convenient to share videos on the Facebook platform. The application upgrade had an effect, and its download ranking began to stabilize and rebound.