Successful experience in online marketing

Online marketing, in the final analysis, is still a marketing method. However, it is increasingly favored by enterprises with special advantages that traditional marketing methods can't compare with. In more than two years, they have been studying and practicing at the same time. They make full use of the basic functions of the Internet such as "virtual host", trade BBS, mailing list, search engine, etc., to quickly release enterprise product information, explore more customers, carry out online marketing, and "look for gold in the sand". Their main practices in this aspect are as follows.

1. Establishing their own corporate website

If you want to promote your company's products worldwide through the Internet, building your own website is essential. The corporate website is the portal of the enterprise. It provides an information operation platform for the commercial operations of the enterprise. The enterprise forms a chain (i.e., supply and demand chain) centered on this platform, thereby achieving its marketing objectives. Regardless of the purpose of the corporate website construction, with the deep application of e-commerce, reasonable arrangement of the website content is crucial for the enterprise.

2. Making full use of international trade bulletin boards (BBS)

There are many websites on the Internet that specialize in international trade, as well as professional websites in a certain industry. Most of these websites have bulletin boards. Through them, anyone can post various trade information of their own enterprise on them. Many of these websites allow free posting of information, but there is a time limit. They take advantage of these free websites and continuously update their product information on them in a timely manner. The effect of doing so is very obvious, and many orders they have completed were contacted through this way.

3. Making full use of search engines

A search engine is a tool on the Internet for quickly searching for information. As long as you enter the keywords of the product you are interested in, you can find a lot of relevant information, such as manufacturers, distributors, intermediaries, buying and selling information, and even technical data related to the product all over the world, thereby uncovering useful business information and finding potential customers who may use the company's products. For example: Search Engine Optimization (SEO) or SEM.

4. Making full use of email lists (E-mail list)

For example: Permission E-mail Marketing. An email list is a combination of emails and BBS for discussing a specific topic. Many international trade websites offer this service. Just enter your email address, and these websites will send you emails regularly. Many sites send recent buying and selling information received by the site, or introduce new companies added to the site database (Data-base), new trade websites, etc. After joining a certain email list, you can post your product information on it, and also discover useful marketing information from it. By using this method, they have also found some new websites and contacted many new customers.

Author: Hangzhou Siyiou Network Technology Co., Ltd.

Original Source: http://www.seo.com.cn

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