Quality of External Links
The quality rather than quantity of extended external links is a view that many SEO professionals agree with, and Si Yiou has emphasized this on multiple occasions. Prior to this, Si Yiou also wrote a guide on SEO external link exchange for swapping friendly links. That article also discussed the quality of external links, but only from one aspect.
To determine the quality of a link, you need to observe several factors about the other website; PR value alone cannot represent link quality.
For judging the quality of external links, you can basically consider the following factors:
1. Site Relevance
Website relevance is an important factor used by search engines to judge website quality, and it is also a focus in SEO. Therefore, when expanding external links, the first type of link you should look for is a site related to your own theme.
For example, the type of links Si Yiou (www.seo.com.cn) would look for should be related to e-commerce, online marketing, search engine marketing, or IT categories.
2. SEO Spam
It's quite simple - the website should not be cheating or have any traces of past cheating.
3. Outbound Links
How many outbound links are there on the other party's homepage, including internal pages? What is the quality of these outbound links? What is the proportion of high-quality versus low-quality links? If the homepage has many outbound links of poor quality, try to avoid exchanging links with such websites.
4. Website Content Quality
What is the quality of the content on the other website? Is most of the content original, or is it mostly collected or reprinted?
5. Website Content Update Frequency
You can observe the frequency of content updates on the other website. Maintaining a regular content update schedule will encourage spiders to visit the website frequently.
6. Website Ranking
Randomly select and observe the rankings of the other website’s main keywords, secondary keywords, long-tail keywords, etc., to understand the weight of the other website.
Summary
Judging the quality of external links requires observing various factors about the website. The purpose of exchanging links is to increase the website's weight and improve its ranking. Exchanging links with high-quality websites can quickly enhance your website's ranking.
A single high-quality website link may not have much effect, but if you accumulate 20, 30, or 50 high-quality website links, you will find that your website performs very well in search engines.
Author: Hangzhou Si Yiou Network Technology Co., Ltd.
Original Source: http://www.seo.com.cn
Copyright Statement: Original work, reproduction allowed. When reproducing, please ensure to include the original source and author information in hyperlink form. Failure to do so may result in legal liability.