To succeed, first learn to sell snake oil!
Everyone must remember the childhood example of seeing quack doctors selling snake oil. Although they are quacks, unable to compare with big hospital doctors, these quacks have actually sold their snake oil quite well through practical experience in the field, in a grassroots manner.
As a grassroots entrepreneur, your situation is actually similar to that of a quack doctor. Because you're grassroots, and just like a quack, most people don't look at you favorably or trust you much, so you need to hawk your products vigorously; otherwise, no one will buy them.
I've been running Caik Online (www.coko365.com) for over a year now, always positioning myself as a grassroots entrepreneur. Actually, being a grassroots entrepreneur is a modern term; to put it plainly, I'm a quack doctor, a network quack doctor, so I hawk "snake oil" every day online. In this process of grassroots-style hawking, we push hard to sell our products. This process requires us to learn from quack doctors; otherwise, it's really hard to sell.
For example, our Caik Online team is often asked by members or investors, "Is Caik Online's data secure?" For such questions, our team needs to answer seriously and carefully. If the answer isn't satisfactory, members or investors definitely won't look at us favorably. Therefore, during our operation on the network field, we have summarized some statements: "First, all information filled out when registering for Caik Online is virtual online data, there's no need to fill in real information, so even if member data is leaked, it can't be matched with real people; Second, our Caik Online itself is based on a powerful J2EE architecture, more stable and stronger than other software developed using PHP, ASP, etc.; Third, our Caik Online uses an independent server with a Radio1 dual-hard drive real-time backup system, ensuring recovery to any moment's data at any time; Fourth, to ensure everything goes smoothly, the database undergoes two remote backups every morning and evening. In other words, even if an earthquake collapses the server room, we can quickly restore data from half a day ago; Fifth, to ensure member data safety, we've truly thought about our members and developed a data export function. Members can regularly export and save their recorded accounts on their computer or USB drive. Even if the Caik Online website crashes, the member's data still exists." From registration to usage, and then to service at every link, we consider our members and do everything possible to ensure member data. We only want to tell Caik members one thing: "We view the data of Caik members as important as our own lives." So after any member hears this, they will feel very reassured and won't refuse to use Caik Online due to concerns about data insecurity.
During the operation of Caik Online, many friends often ask, "What does Caik Online do?" For such questions, it's really difficult to know whether to answer or not. If you answer, it takes a lot of time, but if you don't answer, you might lose a customer. In such situations, we usually attract the interest of the questioner by telling stories, guiding them step by step, and finally making them slowly accept and recognize us. This is the hawking period for network quacks. Generally, our Caik Online would counter-question the asker, "Can you accurately say how much money you earn in a month?" 100% of people can answer that. "Then, how much do you spend in a month?" Often, 60% of people can answer. "When, where, and why did you spend this money?" If you haven't kept track of your expenses, probably no one can answer accurately. After asking these three questions, we tell them that Caik Online can help solve the third problem. At the same time, we can solve more problems, such as "guiding you in financial management, helping you manage your personal or household finances, helping you plan your income, and helping you invest scientifically and reasonably." To put it plainly, Caik Online can help everyone "manage and make money."
I believe many grassroots entrepreneurs encounter problems similar to mine while running websites. If we don't learn from the experiences of quacks, it's likely we'll find it difficult to secure investments or win the trust and support of members. There are no unsellable products, only salespeople who can't sell products. Therefore, since we grassroots entrepreneurs are developing through network platforms, we must learn the tricks of quacks and become network quacks to better promote our websites.
Grassroots Entrepreneur: Tian Keshan http://jomocn.blog.sohu.com