Those who do SEO all know the importance of backlinks, and getting high-quality backlinks is not easy. Here, I just summarize some of my methods for doing links, which are still effective so far, and some are excerpts from others' summaries.
Many people have already written this kind of article. Experts can skip it. This is just a summary for future work convenience. Different opinions are welcome. The following are sorted by effect and feasibility.
1. One-way link from your own or friend's website
Operation: Easy Effect: Good
People often say that keyword rankings depend on resources. If you have a website with higher weight, you can make a one-way link to a new site. If you have many stationmaster friends, ask them to help hang a text link. This is the best effect. Of course, the premise is that you have other sites or a group of good stationmaster friends.
Execution suggestion: Having multiple sites under one person is not recommended. It's better to go to stationmaster forums like IT Teahouse and make more stationmaster friends. But the premise is not to find stationmaster friends just for connections. Friends should help each other.
2. Exchange of friendship links
Operation: Moderate Effect: Good
Large websites even have dedicated personnel for exchanging links, showing its importance and effect. However, it will be difficult for new sites to operate, because connection exchanges generally require the same level. If you don't have PR or traffic, it's hard to find high-quality links, so you need to take it slowly.
Execution suggestion: In the early stage of a new site, don't rush to exchange links. Exchanging with a few new sites indexed by Baidu is enough. After the first PR update, if you get a 2 or 3 and have a certain traffic base, then it's better to exchange.
3. Social bookmarking, DIG, forum signatures, etc.
Operation: Easy Effect: Medium
Forum signatures are typically represented by Luo Wu signatures, which can even be sold and are very effective for indexing. Although social bookmarking and DIG are not as popular as before, some can directly link to URLs. The main advantage is that they are easy to operate, although it can be tiring. They are suitable for personal stationmasters.
Execution suggestion: Find a few large non-redirecting social bookmarking and DIG platforms. Choose forums where posts generate static pages and signatures are not redirected. Don't post too much to avoid account bans. On the IT Teahouse forum (http://bbs.itchaguan.com), I delete several such accounts every day.
4. Soft articles
Operation: Difficult Effect: Good
The effect of soft articles is actually the best. They can increase external links and promote the website, but they are difficult to operate for personal stationmasters who are not good at writing. Well-written articles can spread effectively. I've seen some stationmasters insert links in completely unrelated articles, which have no spreading effect and can only be published on self-created blogs, with general effects.
Execution suggestion: Register column accounts on several large websites and forums. The content of the articles must consider the users' feelings. After publishing on a few large websites, if the content is good, it will naturally spread. You can manually repost it to some forums, such as the IT Teahouse forum where posts can export links.
5. Manual comment forum mass distribution
Operation: Easy Effect: Medium
Most stationmasters use this method. Those who do it well collect a large number of high-quality blogs without nofollow comments, receiving daily comment links. Forums are similar, it's tiring, but the effect is still good.
Execution suggestion: The content of comments and topping posts should be related to the theme to avoid deletion. Don't be greedy; adding one link is enough.
6. Join DMOZ, URL stations, etc. directories
Operation: Difficult Effect: Good
It's hard to get indexed by DMOZ and URL stations, especially big ones like Hao123. Don't even think about it. You can apply to smaller URL stations. For example, Sichuan Website Navigation (http://site.itchaguan.com) offers free inclusion for Sichuan websites, and since it's a one-way link, the effect is good. To do well in this, you need to improve your website first.
Execution suggestion: After building the website, try submitting it, then gradually modify the website, and submit again after a while. Once included, the effect will be obvious.
7. Purchase text links
Operation: Difficult Effect: Medium
The reason why the operation is listed as difficult is that it requires money. Personal stationmasters usually don't have much money at the beginning, so this method should be used cautiously. Some stationmasters make money by selling links, so high PR pages with many unrelated outbound links may have average effects.
Execution suggestion: Don't buy just because of high PR. Look at how many links he sells. A PR4 page selling 10 links is not as good as a PR3 page selling 3 links. Also, look at his website's update frequency and content quality. An independent high PR page that doesn't update will have poor effects.
8. Mass mailing software
Operation: Difficult Effect: Medium
The reason why this is also included is that it still has a certain effect currently, such as popular blog mass construction, comment mass distribution, quote mass distribution, etc. Its effect completely comes from a large number of links. However, most free or cracked versions are not good, so if you want to use it, you need to spend money. Software costing 50 yuan or 100 yuan is mostly cracked from others' developed software and isn't very useful either. Genuine versions are expensive, so it's listed as relatively difficult to operate.
Execution suggestion: Given the current internet environment, I don't oppose mass mailing. Just remember the rules. Mass mailing should pay attention to quantity and quality. Mailing tens of thousands of messages once a week is enough. As a stationmaster, I also encounter similar issues. I delete some spam comments on the website operations blog every day.
In conclusion, the above 8 methods are simply summarized. Everyone is welcome to supplement and guide. (Gallon Wang's Website Operations Blog http://www.gallonwang.com)