Microsoft has put away its serious face. Its most intimate contact with Chinese consumers in the past was its anti-piracy campaign. But now, it has opened a retail store where clerks trained professionally are enthusiastically selling software, hardware, "and possibly more products in the future," said Alex Chen, Corporate Vice President of Microsoft's Entertainment and Devices Division for Greater China. Yesterday, Microsoft and Suning signed an agreement to open "Windows Experience Stores" in 15 stores across 8 cities under Suning. The Suning Sanyuanqiao store and Zhuzhuqiao store in Beijing have officially opened their doors to customers yesterday.