A few details to increase the credibility of your online store

Taobao is switching to a B2C model, and I'm sure everyone has heard about this news. After the reform of Taobao Brand Mall, many former bosses of Taobao Brand Mall had no choice but to give up under the constraints of the new rules and seek alternative livelihoods. TuBao, who sells sports goods, is one of the merchants laid off from Taobao Brand Mall and has now chosen the path of building their own online store.

An increasing number of people are choosing to build independent online stores with their own brands and domains, but how can we make our shopping guests believe in us and be willing to buy products through our site?

Today, we won't talk about big topics like quality at a good price or service integrity. We'll discuss how to improve the details of our online store to make customers more认同with us. This is what's known as store decoration or face-saving projects.

Detail 1: Product Pictures

If one day, we go to Gome mall, and at a certain counter, we only see a broken washing machine shell without even the product trademark. What would we think?

In our online store, the most direct and common way to display products is through pictures. If done well, we even add videos or even 3D animations with beautiful models as backgrounds. Pictures are used to showcase our store's products, proving that we are a capable and resourceful store that operates with dedication. Therefore, don't underestimate any product display picture on the store. The first step in understanding the store and building trust is seeing a variety of neatly arranged product pictures in the online store. If our store's products still bear the LOGO and URL of another store, do you think customers will trust us?

Therefore, the first point is that product pictures are the most important. The work of photographing, producing, post-processing, selecting pictures, and even adding watermarks must be taken seriously.

Example 1: (A picture of Samsung I780 from a Taobao merchant, severely distorted and poorly made)

Example 2: (A picture of Samsung I780 from a Guangzhou gray-market mobile phone online store. The picture is self-made, with a Sony notebook as the background, looking fashionable and elegant. The close-up small pictures allow customers to understand the details of the machine, which is very attractive)

Detail 2: Display of Physical Resources

You can run away with the monk, but not the temple. Empathizing, everyone prefers to trust a boss with a physical store prominently displayed. If the boss dares to deceive me, at least I can come to argue, or even throw bricks at the shop if necessary.

So, without a doubt, if you have physical resources such as stores, signs, warehouses sprayed with the domain name of the online store, or even beautifully designed LOGO identifiers, you should choose suitable places to show them to your customers. Let customers know how you open your doors to do business.

Example 3: (At the bottom of the site, the physical store's storefront pictures, contact number, and address are all listed, which can enhance the credibility of the online store and give customers more options. After all, many customers still prefer the feeling of paying cash on delivery.)

Example 4: (The map of the store, and even the detailed public transportation methods are disclosed to the customers, which shows service, thoughtfulness, and customer-first thinking.)

Example 5: (Promotional materials made by the online store itself, bearing the domain name or LOGO of the site.)

Detail 3: Display of Online "Business License" Certificates

According to regulations from relevant industrial and commercial departments, business licenses and health permits must be hung in prominent positions. One, for easy inspection; two, so consumers can confirm whether the store has been officially registered and supervised.

For our online store, our ICP operating license (according to the Ministry of Information Industry of the People's Republic of China, non-operating websites must perform filing procedures, and operating websites must obtain an ICP operating license) related information should be displayed in an appropriate position on the homepage of the site.

Example 6: (Most domestic B2C malls place the relevant information of the network operation license at the bottom of the site.)

Example 7: (With the development of e-commerce, related certifications and credit ratings are becoming more and more numerous.)

Detail 4: Complete and Perfect Three Guarantees Information and Service Counter Information

We must clearly tell the customers our service commitment. When we buy products, we write the return and exchange clauses in detail on the sales receipt and the product warranty label. Many physical store merchants also clearly state the three guarantees clauses in conspicuous places. This is a detail and basic work. We must also reflect relevant content on the site.

Example 8: (In addition to three-guarantee information, we can also add repair help information, order tracking help, and other contents that can eliminate customer consumption concerns.)

Detail 5: Timely Updates of Products and Information

A boss who sells climbing equipment through the network once told me that he found that the click-through rate of the product showcase on the homepage was twice as high when updated frequently compared to updating once a week. And every time there was new activity information, the site's click volume would increase.

The reason is actually simple: your products are constantly being updated, and new information is constantly being released, which means your site is actually operational. Consumers cannot see whether your site has many visitors or whether many people have bought your products. Therefore, the content of the site must be updated continuously, and new product varieties must be added regularly. At the same time, product reviews must be increased and updated continuously, and EMS shipping numbers must be displayed. All these things let customers feel that the site is constantly updated and operational.

(Source: ProBIZ E-commerce Research probiz.com)