Riding the Wind: Apple Aims to Build a "New World" of Chips

If it can be said that the recent release of Apple's 3G iPhone once again caused a stir in the industry, then the news that Apple CEO Steve Jobs recently confirmed to the outside world—that Apple will independently develop the chips used in the next generation of iPhone smartphones and iPod music players to enhance the market competitiveness of these two products—should be even more shocking to the industry. Because if Apple really does, as Jobs said, take "core" development seriously, its impact and significance on the industry would far exceed its i-series products.

In fact, when Apple acquired P.A. Semi for $278 million not long ago, I had written an article titled "Apple: How to Put the 'Core' to Good Use" (http://blog.sina.com.cn/s/blog_4cab48ba010094vo.html), arguing that Apple should...