The appearance of Baidu Hi has triggered countless fantasies, especially when the powerful Baidu is capable of "close combat" with Tencent. But this is merely a fantasy; Hi does not have the strength to compete with QQ, and it seems that Baidu has no intention of doing so, at least not currently. After nearly 3 months of public testing, Baidu recently launched its already well-known product among young internet users, "Hi", at the "Baidu World Conference", officially entering the instant messaging (IM) market. However, facing the strong Tencent QQ, Baidu Hi is unlikely to become a mainstream IM tool and has little possibility to "high" up.