Intel said it hoped to promote the shift towards a new graphics architecture which would be more in line with the development direction of multi-core processors. In a speech at Intel's annual researchers conference, Justin Rattner, CTO of Intel, stated that the traditional raster graphics pipeline used by companies such as AMD and Nvidia needed a better new approach - using ray tracing to render graphics. Justin also disclosed the progress Intel had made in extending the C++ programming language for multi-core processors.