We can see a lot of such stories, like Apple, Samsung, Google, NetEase, etc. We hope to归纳these phenomenons as "the third old" phenomenon: these weak enterprises initially struggled for survival in the rifts between their stronger competitors, thereby becoming more flexible; they were unable to正面challenge the monopoly position of "the big boss" and "the second", but often found blue oceans by另辟蹊径 ; they were unknown and did not attract attentions, while avoided disturbances and snipings from their competitors at the same time, thus obtaining the best opportunity for growth.