In accordance with the Requirements of the "Regulations on the Administration of Audio-Visual Program Services on the Internet", the industry self-discipline must be enforced for the audio-visual program services on the Internet. For this reason, eight central network media including CCTV.com, Xinhua News Agency, People's Network, CRI Online and China National Radio Network etc. initiated to establish the Alliance of Audio-Visual Program Services on the Chinese Internet in February 2008 and signed the "Self-discipline Convention of Audio-Visual Program Services on the Chinese Internet". Under the guidance of the State Administration of Radio Film and Television, they earnestly performed the responsibilities of industrial self-discipline, jointly resisted the spread of harmful audio-visual programs and played an important role in regulating the order of transmission of audio-visual programs on the Internet.