Projects that are not favored by everyone may be good projects.
Last Friday, I was honored to attend the investment and financing conference held by Zhangjiang Hi-Tech Park and met many people in the investment field. Naturally, I also introduced my entrepreneurial project with great enthusiasm: CaiKe Online Accounting Website: www.coko365.com. Throughout the day, I made many friends, exchanged numerous business cards, and repeatedly introduced CaiKe Online to many people. However, the result of the entire day was this: out of every 10 people I introduced CaiKe Online to, 9 showed little interest or thought it would be hard to grow big.
Upon careful reflection, projects that are not favored by everyone may actually be good projects.
In our eyes, we certainly believe that CaiKe Online Accounting Website is a good project, a very promising one, perhaps even the new star of the future internet. But in others' eyes, it might just be an ordinary project or one without hope. The difference lies in the fact that we are deeply involved, understanding its market and customers, while ordinary people have not truly encountered this industry. Generally, they rely on their subjective judgment, thinking that online accounting isn't something many people would do. This perception isn't wrong; at the beginning, we also thought so. However, we firmly believed in our ability to succeed, to recommend CaiKe Online to more friends, and to gain the support and recognition of many members because entrepreneurs must turn impossibilities into possibilities.
Indeed, entrepreneurship is tough, especially in the early stages when every step feels difficult. But as long as you persevere, there will definitely be rewards. Don't give up or change because of others' opinions around you. Persistence leads to success.
When we first started CaiKe Online Accounting Website, many friends opposed it, believing such a website would be hard to develop because many people don't have the habit of keeping daily accounts, and there were concerns about security issues, among other problems. Friends mentioned every conceivable issue and difficulty, and some even advised us to quit and pursue other projects. But I never gave up; I persisted. We thought at the time, "If we can't make CaiKe Online Accounting Website successful, then we certainly won't be able to succeed with any other projects, because those other projects aren't necessarily much better than CaiKe Online."
As China's prices skyrocketed in 2007 and 2008, more and more people realized they didn't have enough money, and increasingly felt the need to start keeping accounts. This drive came from the members themselves, so CaiKe Online began to slowly grow, proving that our initial direction and concept were correct. Before, I also doubted whether anyone would persist in keeping daily accounts, but now I no longer doubt it, because members feel they don't have enough money and spend too extravagantly. This motivation is enough to make them come to CaiKe Online every day to keep accounts.
If we had given up back then, there probably wouldn't be today's CaiKe Online. At the time, we didn't predict the price surge in 2007 and 2008 in China. We just felt the need to persist, knowing that entrepreneurship must face many difficulties, and that our persistence in doing CaiKe Online would surely pay off. We didn't demand what kind of return or imagine what the outcome would be. We only knew that persistence would bring returns, so we persisted. After more than a year of persistence, the environment of rising prices greatly helped CaiKe Online. These returns or results of persistence were unforeseen at the beginning, so I now understand a truth: as long as you persist, there will definitely be unexpected rewards!