Ten Misconceptions in Corporate E-commerce Marketing

An increasing number of enterprises have begun to pay attention to the development of e-commerce: they have set up websites, purchased Alibaba memberships, and hired e-commerce professionals. However, after significant investments, the results of online marketing are not satisfactory. Through investigations and studies of numerous corporate websites and e-commerce practices, the Dicengren Blog (http://www.dicengren.cn) has discovered that the following ten common e-commerce misconceptions are the main reasons for the failure of corporate online marketing: