Forrester pointed out that in the past 8 years, Apple has successfully transformed from a computer manufacturer into a leader in the consumer electronics and digital music markets. Accordingly, it can be expected that Apple will undergo tremendous changes in the next five years. Forrester analysts G.P. Gunder and James McQuivey predicted that Apple is about to launch eight key products and services that will link PCs and digital content with home televisions and audio-visual equipment. In order to complete this strategy, Apple will launch some new products and also make improvements to some existing services.