The Wenchuan earthquake brought forth an unprecedented wave of love across China. The donation amounts from almost all enterprises were added again and again. Such scenarios converged into a torrent of love, touching all participants and observers. However, for some companies involved, this torrent became another disaster. They were accused, interrogated, doubted, and distorted... Donations were triggering a series of events that might completely alter the public image that these companies had painstakingly cultivated for a long time.