When it comes to CPA-type advertising or affiliate marketing, preselling is very important.
In preselling, the click-through rate (CTR) is crucial — this is what we refer to as the ratio of users who click on an ad after seeing it.
One of the most important ways to improve CTR is by creating a high-performing landing page or lead capture page.
A good landing page can significantly increase the conversion rate of your ads, leading to more sales and commissions!
So, how do you create an effective landing page?
Through studying the mini course on landing page optimization, I've summarized the following key points: