Uniqlo can be regarded as the most successful quick fashion brand in Japan. It started in the 1980s and developed in the 1990s. Japan entered a 6-year-long economic depression from the 1990s, and there were two extremes in the Japanese clothing market at that time: either very expensive high-end clothing or shoddy low-end clothing. Affordable leisurewear and high-quality low-price clothes became the desired consumption orientation in people's minds. The Uniqlo brand created by Tadashi Yanai just followed this trend. In the 1980s, Uniqlo focused its design on basic unisex casual wear, such as shirts, jeans, sweaters, etc. These clothes were fashionable but did not follow fashion changes. Secondly, it introduced the large-scale retail-style clothing sales method for the first time in Japan, using the form of a warehouse supermarket to provide "reasonable and credible prices, large and continuous supply", enabling consumers to achieve one-stop shopping. The most important thing is that it moved the factory to a place with low cost, reduced the price of clothing, allowing consumers to buy fashionable clothing with a sense of design at a not-so-high price. By realizing the low-cost operation of the shop through a unique product planning, development, and sales system, it has become the most popular casual brand among Japanese consumers. However, Uniqlo is not satisfied with its own success. At the end of the 1990s, Uniqlo timely adjusted its business model and began the era of "casual wear directly facing consumers." So-called "casual wear directly facing consumers" means comprehensively revising the commercial processes of planning, production, distribution, and sales, striving to establish the most suitable business model for consumers, where the key is to produce in large quantities according to consumer demand. Through continuous innovation and proximity to consumers, all product lines of Fast Retailing Group have gained domestic consumer recognition, ranking first in Japan for casual clothing sales and becoming one of the leading companies in the world's apparel retail industry. It can be seen that the appearance of a billionaire in the field of apparel retail is both an "accident" and a "necessity". Although the social background of enterprise development, namely the so-called "right timing", is very important, the fundamental reason for whether an enterprise can remain youthful and always stay invincible is whether it can capture the inner needs of consumers. Related thematic articles: http://blog.cnfol.com/wgyvus6m/article/57568566.html http://wgyvus1o.bokee.com/viewdiary.59337114.html http://bbs.e21.cn/read.php?tid=6904900