Race Menza, LG's technical flaw in the continuous light white layer will consume more energy. Google (microblogging) has specifically designed a mobile phone using OLED technology with a black background for search applications. Price factors have led Samsung's 55-inch OLED TV to be announced on February 28. After the shareholders’ meeting in June this year, Tianjin He Yihong will succeed Ohtsubo as Panasonic’s president. TV sales may prompt Samsung and LG to accelerate breaking the cost barriers of OLED. ISuppli estimates that global TV shipments this year may decrease by 2.8 percent to 252 million units, with LCD TVs accounting for 88%. Kim Hyun Suk, director of the contrast between Samsung and LG's TV business, stated in an interview in Las Vegas that the company must resolve issues before mass-producing OLED TVs due to a stronger yen and Thailand floods affecting capacity. Sony's fiscal-year loss is expected to double to 220 billion yen (about $2.7 billion) as of March 31. Sony's TV business is expected to face its eighth consecutive year of losses, while Kazuo Hirai, set to become the company's CEO, plans to launch initiatives. Fumio Ohtsubo mentioned in January this year that Panasonic's launch of OLED TVs will lag behind Samsung and LG. Development is a stable process. Although they will later release products compared to the two Korean companies, Panasonic is still looking for the best release period, surpassing the quality of these two companies. Korea Shinhan Investment Company analyst Ha Joon Doo, after seeing these two technologies at CES, said that the color of OLED TVs is better than LCD TVs, but he could not see the differences between these two prototypes. The two South Korean companies are developing OLED TVs only 4 mm thick, with image sharpness 200 times higher than existing LCD TVs. These two companies are expected to start selling OLED TVs this year, whereas Sony and Panasonic do not yet have specific plans. The two companies use different technologies; Samsung integrates OLED materials into each pixel for red, green, and blue picture technology, while LG uses white and color filters to achieve this effect. Energy issues have been raised by Korea’s Dongyang Securities analyst Hyun Park, stating that Samsung and LG need to respond during the transition from analog to digital TVs to gain an advantage, hoping OLED further expands this advantage. With increasing losses, Sony and Panasonic are falling behind again in the television industry reaching 100 billion U.S. dollars, where OLED is expected to become the fastest-growing area in the next three years. LG Home Entertainment senior vice president, Roh Seong Ho, disclosed that initial investment costs and lower output rates are the biggest obstacles. Production can lower costs because Samsung and LG lack the capacity or equipment for mass-producing OLED TVs. U.S. market research firm DisplaySearch senior vice president Paul Semenza said Samsung’s method consumes less power and can display more colors. This requires better accuracy and durability, making it harder to produce than LG's. Kazuo Hirai, succeeding Howard Stringer as Sony's CEO on April 1, believes OLED TVs next year, the year after, or even the year after that won't occupy too high a share in TV sales. Hirai's strategic focus on LCD TVs helps maintain cost advantages. iSuppli OLED Research Director Pontiac Khan Val Vinita Jakhanwal mentioned that Samsung and LG face challenges in cutting costs. Sony launched the first 11-inch OLED TV back in 2007, but when interviewed last month, Kazuo Hirai said the company is studying the demand and necessity of investing in large-screen TVs. Matsushita expects losses to nearly double, reaching 780 billion yen on February 3. The appreciation of the yen has led to rising domestic production costs, prompting outgoing Panasonic President Fumio Ohtsubo to start layoffs and transfer more capacity overseas. According to iSuppli, a 55-inch OLED TV in 2012 is priced around $8,000, with an average selling price twice that of the same-sized LCD TV. Next year, prices could fall to $4,000, but by then, same-sized LCD TV prices will be less than $2,000. Samsung and LG aim to develop new markets.
Related reports: High-priced LED TVs face double difficulties breaking out. OLED TV, Samsung plans mass production in the second half. LGD released 55-inch OLED TV panels and 84-inch ultra-high-definition displays. International rating agency Fitch in Seoul, Deputy Director Alvin Lim said Japanese firms might enter the OLED market in 2013. OLED TVs use organic light-emitting materials, eliminating the need for a separate backlight light source, reducing thickness to half of the iPad 2, which is 8.8 mm. This technology has been used in Samsung Galaxy smartphones and other mobile devices, consuming less power than LCDs, offering higher contrast and thus more realistic images. In January this year, at the International Consumer Electronics Show in Las Vegas, LG's prototype was only 4 mm thick, while Samsung refused to disclose specific sizes, both products come equipped with 3D and Internet capabilities. SAN, SAN FRANCISCO, March 6, as the world's two largest TV manufacturers, Samsung (microblogging) and LG Electronics plan to use new display technology, making 55-inch TVs thinner than Apple iPads, further expanding the lead over Japanese competitors. OLED TV, Samsung's fourth-quarter profit rose 17%, with TV business operating profit at 570 billion won (about $505 million). The company did not provide a profit forecast but set a capital expenditure budget as high as $22 billion this year.