Sina Technology: Before it reaches Yelp's value, it is undervalued, which the capital does not find promising. Sometimes Wall Street doesn't quite understand the Chinese market, which won't affect public comments after the IPO? Sina Technology: Public comment is Yelp + Foursquare + Groupon mode, but whether it's buying or LBS (location-based services), the passion has become bleak, and there isn't much profit model. How do you see entering these two areas? Will it be like a membership card as a failed product? In the last round of financing, the outside world said the public comment network was valued at $1 billion. That said, Yelp going public is certainly good news for public comments because a single business can get an $800 million valuation. Public comments with a buy and mobile part have much larger value. Therefore, the market value after public comments might reach Yelp + Foursquare + Groupon, amounting to a staggering $14 billion. Could this happen? Investors and analysts won't worry about this problem since deviation in comments only affects a very small part of the industry. Review sites say that evaluation accuracy is most important. We will also handle some non-standard users, which won't affect the main business.
Tracy Yunfang Tao: The main role of mobile services is to gather and control users; profitability will eventually have to return to the Information Services section. In other words, achieving profitability through precision marketing and other services to businesses. Public Comment, CEO Tao Tao: Yelp missed opportunities for mobile business and buying, so it can draw on information provision. The core of the information platform is the community, but Yelp's community management is very good. For example, it sets up a community manager in every city, organizing offline activities. I think this part is worth learning. Yelp going public is certainly good news for public comments. A single business can get an $800 million valuation, and public comments with the buy and mobile part certainly have much larger value. It can be said that the market value after public comments might be Yelp + Foursquare + Groupon.
Sina Technology: Yelp, the review site before listing, also received complaints from some businesses, and even lawsuits. Did going public enhance the company’s image help? How do you look at review sites facing litigation troubles?
Zhang Tao: To build a real local consumer consumption platform, providing information, deals, and mobile services, these three are indispensable. Investors must look at Yelp missing out on the latter two parts, which affects the size of its valuation in the capital market.
Sina Technology: Do you think what the pattern of the review market is? What are the challenges of public comments?
Sina Technology: Yelp will involve all aspects of life (including public services such as churches, government agencies, etc.), while China focuses on vertical areas of reviews. Do you think which area will have more room for development?
In fact, Zhang Tao does not think so. Now, because the development of public comments and Yelp modes are not the same. Yelp's earnings, advertising revenue is an important source; advertising solutions for local businesses, perfect home features, and other income accounts for more than 70 percent long-term. Yelp's advantage is only the online information part, did not take a buy opportunity, and the mobile terminal is impacted by Foursquare.
Zhang Tao: As a platform for local consumption of food and drink, both present and future will be the absolute mainstream. Yelp is the same; its consumer information is the subject, just an extension of that part of public service. I think which the future cannot have a lot of growth.
Public comments were founded earlier than Yelp, but to find Yelp domestic mode or zeroed to the public comment body.
Renaissance CEO package where (microblogging) commented on microblogging Yelp listing says,
Sina Technology: Do you think what Yelp’s most valuable assets are?
Share: Reported: Yelp prices higher accused the foundation of instability: lack of a better profit model. Yelp listed Internet enterprises rose 64% in the first day of high valuation hot Yelp listing: shops review the mode of capital markets template Yelp listed on the first day to close at $24.58 than the issue price rose 64% to Yelp, CEO of Vision: talk about after the IPO hopes to become localized Amazon to American review site Yelp: reviews of over 25 million microblogging recommend | Sina science and technology official microblogging >> More
Public comments began in 2007, such a road, the income from keyword search advertising, e-coupons, brand promotion, public comments in early 2010 began to cut into the buy and LBS services. It is also to take, by virtue of According to related news, a year later, buy income accounted for 40% of the total revenue of public comments.
Tao: Yelp did a good job in providing information to the user, which is its most valuable. But Yelp's buying business didn't seize the opportunity and entered the mobile internet very late. In addition, Groupon and Foursquare have had a significant impact on Yelp in these two areas.
The interview record with Zhang Tao: Facing greater pressure on management and development, innovative companies join the business of buying and moving. Buying relates to the supply chain, logistics, and other line links, thus requiring the company’s management level to increase accordingly. Mobile internet is an emerging new model, so the pace of product development and innovation of the company has higher requirements.
Sina Technology: Do you think what positive significance Yelp has for Chinese review sites? What is worth learning?
Sina Technology News, March 6 morning news, U.S. consumer review site Yelp last week landed on the New York Stock Exchange and made impressive achievements, focusing the country's attention on the network of public comments founded earlier than Yelp and the mode more diverse than Yelp (microblogging).
Public comments, CEO Zhang Tao, in connection with Sina science and technology, Yelp going public is good news for public comments. The market value after public comments might be Yelp + Foursquare + Groupon. In fact, Yelp's current market value is not low, but fundamentally, a single information platform model cannot become a fundamental local consumer platform. This makes investors worried about its future stock price movements. Personally, I think as a local consumer platform, the likelihood of success of Groupon and Foursquare is higher than Yelp.
U.S. consumer review site Yelp Friday landed on the New York Stock Exchange, opened at $22.01, representing an issue price rise of 46.7%, closing at $24.58, up $9.58, representing an issue price rise of 63.87%. Calculated according to the closing price, Yelp's market capitalization is approximately $1.47 billion. This is undoubtedly exciting for the capital market that has been in a downturn for a long time.