SEO Diagnosis Speech on External Link Analysis of Websites: SEO Needs to Focus on Key Points and Characteristics

by lovexgf78 on 2012-03-08 02:35:56

Production Team Promotes SEO Diagnosis: External Link Analysis of Websites

1. Website Friend Link Analysis

Many friends like to exchange friendly links, because sometimes a single friendly link has more weight than ten forum external links we post. However, not all friendly links have high weight, and here we need to pay attention to the differences. Many webmasters analyze friendly links, and the most direct points are the export weight and import weight of these friendly links. When our export weight is greater than the import weight, we lose out significantly, which is not conducive to optimization. Conversely, when the import weight is greater than the export weight, it benefits optimization.

Here, I will give an example. If we exchange links with another PR1 site using our PR2 site, in this case, we usually lose some weight. However, if this PR1 site ranks better and has higher inclusion than ours, it may balance or even exceed our export-import ratio. If this is a sitewide link, it can be quite beneficial for increasing our weight.

Of course, the above is just considering from the perspective of weight; there are many other data points to examine our website's friendly links.

The first one is the number of friendly links. Generally speaking, we recommend that the number of friendly links on your website does not exceed 50. However, this is not necessarily strict as long as the exchanged friendly links help increase our weight. Another point to consider is the number of exports from the friendly link sites. For instance, if a site has a weight of 2 with 50 outbound links, and another has a weight of 1 with only 20 outbound links, which would you choose? Clearly, the latter is better.

Secondly, consider the website ranking. Normally, a website with a higher rank also has higher weight and thus can export more weight. Therefore, when exchanging links, we should consider the website's ranking.

Thirdly, look at the inclusion volume of the friendly link websites. Generally, a website that is trusted by users is evaluated positively by search engines, and its inclusion volume and rate will be very high. I have a site that consistently ranks in the top three, often at number one, with an inclusion rate of over 60%, which is excellent for a corporate site.

Fourthly, check the website's snapshot. The freshness of the snapshot indicates how much the site is liked by spiders. The more popular the site is with spiders, the more frequently they crawl it. Linking with such sites can help us get indexed quickly and improve our weight.

Certainly, there are many more factors to consider when doing SEO diagnosis of website friendly links. Due to space limitations, I’ve introduced these few points, but you can add more based on your experience.

2. Website External Link Analysis

For website external links, the most important thing is to simultaneously develop various types of links. There are mainly two categories: anchor text links, which are the most crucial part of our external links, and text links. We should focus on posting anchor text external links that Yahoo! can index, as these links can provide high weight imports. Anchor texts are recommended to be used on forums and blogs. As for text links, all methods are applicable as long as we can leave a link, including forums, blogs, Q&A platforms, classified information, etc.

Secondly, when building external links, we must pay attention to the website’s weight. Avoid sites where spiders don’t visit frequently. Within the website, target active sections. Here, we need to check the PR, ranking, inclusion, daily inclusion, etc., of the website.

Next, we need to focus on the diversity and relevance of external links. These two aspects might seem contradictory but both are essential to grasp. Diversity is akin to spreading our website's business card across the network, allowing more people to know us, recognize us, and support us. Relevance refers to gaining substantial support within our industry, making our external links more trustworthy.

Finally, we need to ensure the healthiness and longevity of our external links. Sometimes, in pursuit of quantity, we overlook quality. A website with healthy external links needs to prioritize quality over quantity, and ideally, ensure both quality and quantity. The consistent and rule-based construction of external links is crucial for stable development and maintaining website weight.

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Just one step, quick start.

1. Seize the Key Points and Characteristics

Baidu’s characteristic lies in search, Sina’s in news, Tencent’s in instant messaging, and Taobao’s in shopping. A website must have its own characteristics. Having characteristics means having advantages and value.

2. Details Determine Success or Failure

Whether a website succeeds depends on the details. Even with correct strategies, methods, and leadership, success is not guaranteed. The key still lies in whether the details are properly executed. A mistake in a paragraph of text, an inappropriate image, a blocked application process, an unorganized or disharmonious page layout, or inconvenient functionality can all affect customer usage and even their emotions. Therefore, details are the key to a website's success.

3. Customers Are God

The purpose of building a website is undoubtedly to provide convenience and value to customers. After customers use your website, whether they approve or not is what builders should truly focus on. An excellent website provides value to customers and doesn't worry about promotion. Customers who use your website will remember it and pass it on to their friends and family.

4. Emphasize Development, Not Profit

Most people focus on profit after building a website. Once the website is completed, they believe their work is done and proceed to promote it, improving Alexa rankings to attract more readers. They think this will win customers' favor and extract money from their pockets. In the early stages, a website should first survive before seeking profit.

5. Persistence and Focus

Website profitability doesn’t happen overnight and requires persistence and focus. Persistence is the key to success, which everyone knows. Here, I want to emphasize focus. Focus on our services, our characteristics, and our products. This attracts our target customers, allowing them to gain value and benefits from our website.

This article comes from: http://www.jiaohuwangluo.com/ Yiwu Interactive Network