SEO Diagnosis Speech on External Link Analysis of Websites: SEO Needs to Focus on Key Points and Characteristics

by lovexgf78 on 2012-03-08 02:34:38

Team Output Promotes SEO Diagnosis: Website External Link Analysis

1. Website Friend Link Analysis

Many friends like to exchange friendly links because sometimes one friendly link can have more weight than ten forum external links we post. However, not all friendly links carry high weight, so here we need to pay attention to the differences. Many webmasters analyze friendly links, and the most direct points are the export weight and import weight of these friendly links. When our export weight is greater than the import weight, we are at a significant disadvantage, which is not conducive to optimization. On the other hand, when our import weight is greater than the export weight, it benefits optimization.

Here, I'll give you an example. If we exchange links with another PR1 site using our PR2 site, usually, our weight will lose part of its value. But if this PR1 site has better rankings and higher inclusion rates than ours, it could balance or even make the import weight exceed the export weight. If this kind of site provides sitewide links, it would be quite beneficial for improving our weight.

Of course, the above is just considering from the perspective of weight; there are many other data points to examine our website's friendly links.

The first point is the number of friendly links. Generally speaking, we recommend that the number of friendly links on your website does not exceed 50. However, this is not absolute. As long as the exchanged friendly links help us improve our weight, it’s worth doing. Another point to consider is the number of outgoing links from the friendly link websites. For instance, if a website has a weight of 2 with 50 outgoing links, while another has a weight of 1 but only 20 outgoing links, which one would you choose? Clearly, the latter one.

Secondly, the ranking of the website. Normally, websites with higher rankings also have higher weight and can export more weight. Therefore, when exchanging links, we should consider the website's ranking.

Thirdly, the inclusion volume of the friendly link website. Generally, the more trustworthy a website is, the better the search engine evaluates it, leading to very high inclusion volumes and rates. One of my sites consistently ranks in the top three, often at the first position, with an inclusion rate of over 60%, which is quite good for a corporate site.

Fourthly, the website's snapshot. The freshness of the snapshot indicates how popular the site is with spiders. The more popular the site, the more frequently spiders crawl it. Linking with such sites allows us to be quickly indexed and increase our weight.

Of course, there are many other factors to consider when diagnosing website friendly links during SEO. Due to space limitations, I've introduced these few points. You can supplement them on your own.

2. Website External Link Analysis

For website external links, the most important thing is to proceed with multiple types of links simultaneously. There are mainly two categories: anchor text links, which are the most crucial part of our external links, and text links. We should focus on generating Yahoo-indexed anchor text external links because these external links can provide us with high import weight. For anchor text, I suggest using forums and blogs. As for text links, all methods are acceptable as long as we can leave links behind—forums, blogs, Q&A platforms, classified information, etc.

Secondly, when building website external links, we need to pay attention to the weight of the websites. Don't look for sites where spiders don't visit frequently. Within the website, we should aim for active sections. Here, to check the weight of a website, we need to examine its PR, ranking, inclusion, daily inclusion, etc.

Then, we need to pay attention to the diversity and relevance of external links. These two aspects may seem contradictory but must be grasped. Diversity is equivalent to spreading our website's business card across the internet, allowing more people to know us, trust us, and support us. Relevance mainly refers to gaining considerable support within our industry. The higher the relevance of the website's external links, the more trustworthy it is.

Finally, we need to ensure the healthiness and longevity of external links. Sometimes, for the sake of quantity, we neglect quality. A website with healthy external links requires us to prioritize quality over quantity and ideally ensure both quality and quantity. For rapid and rule-based external link construction, I won't elaborate much here because this is the prerequisite for stable external link construction and ensuring the website's weight. Everyone needs to pay attention to this.

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1. Focus on key points and characteristics

Baidu's feature lies in search, Sina's feature lies in news, Tencent's feature lies in instant messaging, Taobao's feature lies in shopping. A website must have its own characteristics. Having characteristics means having advantages and value.

2. Details Determine Success or Failure

Whether a website succeeds depends on the details. A website might have the right strategy, the right method, and the right leader, but it may not necessarily succeed. The key still lies in whether the details are handled properly. A textual error, an inappropriate image, an obstructed application process, an untidy or unharmonious page layout, or inconvenient functionality usage will all affect customer experience and even their emotions. Therefore, details are the key to a website's success.

3. Customer is God

The goal of website construction is undoubtedly to provide convenience and value to customers. Whether customers like your website after using it is what website builders truly need to focus on. An excellent website provides value to customers and doesn't worry about promotion. Customers who use your website will remember it and pass it on to their friends and family.

4. Emphasize Development, Not Profit

Most people focus on profit after building a website. After creating a website, they think their work is done and continuously promote it, improve Alexa rankings, and attract more readers. They believe that by doing so, they can gain customer favor and extract money from their pockets. In the early stages of a website, survival comes first, then profit.

5. Persistence and Focus

Website profitability doesn't happen overnight. It requires persistence and focus. Persistence is the key to success, which everyone knows. Here, I want to talk more about focus. Focus on our services, our features, and our products. This way, we can attract our target customers and let them obtain value and benefits from our website.

This article comes from: http://www.jiaohuwangluo.com/ Yiwu Interactive Network