First, widely collect article materials to lay a solid foundation.
The amount of articles used for website promotion is relatively large. If all are original, it would be hard to keep up with the time and manpower, so we need to collect some article materials online. Based on the keywords provided by the website, such as [Corporate Mailbox], [Exchange Server], etc., search for relevant articles on major search engines. Tuition Media [http://www.tuituicm.com] suggests that the number of words in an article should be around 600-1000, because if it's too short, there won't be enough information; if it's too long, it can easily cause visual fatigue and lose visitors.
Then, Xinjiang SEO [http://www.tuituicm.com/] optimizes the collected articles.
Often, the most important parts of an article are the title and the first and last paragraphs. Therefore, we mainly optimize these parts of the content.
Title —— Some titles can be directly modified and used, but keywords must be included. Titles with about 15 characters are best, not exceeding 20 characters, as more than this makes it hard for users to remember. If the title is too long, make sure to put the keyword in the first half. Titles with novelty and interest will attract more attention. Additionally, Xinjiang SEO [http://www.tuituicm.com/] reminds us to avoid segmented titles like [...(Part 1)], [...(Part 2)], as these are not conducive to article ranking.
First and Last Paragraphs — The word count for the first and last paragraphs should ideally be around 150. The opening paragraph should generally summarize the article's content or serve as an introduction to lead readers into the main text. This is usually done after roughly browsing through the article. Since the first paragraph is crucial for attracting readers to continue reading, try to avoid overly technical and dry texts. Emphasize creative efficiency and provide simple descriptions. The conclusion should be a summary, where you can appropriately promote your product or website, but avoid being too forceful or exaggerated.
Overall, the title and the first and last paragraphs should reasonably embed keywords, with each part containing at least one appearance. After completing all parts, separately search these three sections on Baidu and Google. If there's no repetition, it's considered complete. If repeated, modifications are needed. In most cases, original content rarely repeats.
Body — If there's no appearance of keywords in the middle part, then appropriately increase the keyword density, ensuring at least one appearance per paragraph. For competitors' related articles, replace all competitor company name keywords with your own company's name. Additionally, ensure that there are no images or hyperlinks in the article; if present, they need to be promptly modified.
Finally, Xinjiang SEO [http://www.tuituicm.com/] uploads the articles.
Website optimization requires persistence, both regularity and execution. Once we select a time for publishing articles, we should do so daily at a fixed time. Daily updates ensure the site remains fresh. When you regularly publish articles, search engine spiders form habits and appear at fixed times. If you don’t update one day, when the spider comes and finds nothing to crawl, it creates a negative impact, causing the spider to stop visiting your site. This is very detrimental to rankings. Xinjiang SEO [http://www.tuituicm.com/] hopes webmasters remember to upload articles on time.
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