UNIQLO Opens at Qianmen, Reinforcing the "Mix and Match" Trend
Previously renowned for its Beijing time-honored brands, Qianmen Pedestrian Street now exhibits a unique blend of fashion and classic elegance due to the inclusion of many well-known international brands. The opening of UNIQLO's Qianmen store has added a touch of modernity and style to the traditionally elegant Qianmen Street. In harmony with the Chinese heritage brands, it makes Qianmen more vibrant, highlighting UNIQLO's flagship store.
UNIQLO has consistently provided consumers with modern, simple, natural, high-quality, and easily combinable products. Its "Mix & Match" concept is familiar to many consumers. From Xidan Place, Wangfujing New Dong'an Mall to Sanlitun Village, each new large UNIQLO store opening has attracted much attention from fashion-conscious consumers and also promoted consumption in surrounding fashionable business districts. UNIQLO’s choice of Qianmen Street seems to be reinforcing the influence of "Mix & Match". The clothing exudes a strong sense of modernity, while the overall architecture of the store harmonizes with the classic and ancient style of the pedestrian street—precisely reflecting the fusion of fashion and tradition. This "mix and match" trend aims to attract a large number of young and fashionable consumers, drawing them into UNIQLO.
The perfect combination of international fashion brands and Beijing's time-honored brands will make Qianmen Street more in line with modern consumer habits and needs, promoting it as a new consumption landmark that integrates tradition and fashion in a distinctive and convenient way.
Fashion Classics with High-Tech Solutions for Autumn and Winter
UNIQLO's Qianmen store opens just as autumn arrives, aiming to interpret the autumn-winter fashion and classic mix-and-match dressing trend. While continuing to provide modern, simple, natural, high-quality, and easily combinable products worldwide, UNIQLO upholds the philosophy that "clothes are the supporting role, and the person wearing them is the main character." It not only conveys fashion but also continues to uphold the classics.
Walking into the spacious and bright Qianmen store, one will be pleasantly surprised by the display of clothes that resemble "solutions" for mix-and-match outfits. Instead of simply placing products on shelves, different colors, materials, styles, and purposes of clothing items are carefully combined to create the best looks suitable for various ages, occasions, and identities. Even if you are a knowledgeable fashion consumer about colors and styles, browsing through the product displays in different areas of the store allows you to effortlessly follow the clues and fully enjoy the mix-and-match solution provided by UNIQLO tailored specifically for you. This reflects UNIQLO's thoughtful approach within the store.
The 09 autumn-winter fashion stage is all about "style." The trend of checkered patterns is vividly expressed in UNIQLO's 09 autumn-winter new collection. The main autumn styles include over 100 varieties of men's and women's flannel shirts, various check-patterned hooded sweatshirts, skirts, shorts, jeans, check-patterned fine-spun Merino wool sweaters series, loose-fitting check trousers, small accessories like check hats, scarves, leggings, and bags... The rich and varied "mix-and-match clothing culture" offers consumers ample space for combinations, allowing them to unleash their mix-and-match artistry and indulge in the latest fashion trends with check patterns.
Additionally, UNIQLO's continuous exploration of innovative technology will lighten the load of autumn-winter wear. The extremely popular HEATTECH series, which sold 28 million pieces in Japan in 08, makes a stunning return in 09. "HEATTECH," as a high-tech garment born from the fusion of Japanese advanced technology and fashion trends, is an important strategic product in UNIQLO's global brand expansion. It boasts excellent moisture absorption and heat generation capabilities, providing sufficient warmth in extremely cold environments. Women's and children's "HEATTECH" fabrics have added moisturizing functions through the addition of "milk lactic acid" containing natural amino acids in the fibers, achieving a soft and comfortable skin feel; men's "HEATTECH" fabrics have enhanced sweat-absorbing and quick-drying functions, quickly absorbing and evaporating sweat secreted by the body. UNIQLO's integration of high-tech into clothing makes "HEATTECH" garments suitable for daily wear, even allowing thin-layered winter dressing during sudden cold spells.
UNIQLO's autumn-winter Merino wool series uses carefully selected premium Merino wool. The ultra-fine 19.5 micrometer fibers exhibit perfect softness and insulation.
Geographically blending fashion and tradition, UNIQLO's Qianmen store will bring consumers a light and versatile autumn-winter dressing style through its traditional yet fashionable clothing options.
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