In recent years, with the increasing variety of products, traditional retailers have increased their support for e-commerce, and more and more companies have joined the online shopping industry. China's online shopping market began to grow explosively from 2009. According to a report by the China Internet Network Information Center (CNNIC), by December 2010, the overall transaction scale of e-commerce reached 4.8 trillion yuan, and the number of online shopping users reached 148 million people.
Online shopping has become the favorite of many fashion elites due to its convenience, speed, and affordability. However, there are still many bottlenecks in online shopping that are difficult to break through, such as significant differences between pictures and actual items, and lack of quality assurance. This makes many consumers enthusiastic about online shopping while also having doubts about it. Therefore, it is necessary to create a more three-dimensional and diversified product information guidance model in video format to address the many bottlenecks in online shopping. The globally renowned B2C e-commerce giant 851 seized the opportunity first and created a dedicated video shopping website. The future of 851's "video shopping" is very bright. According to predictions by relevant experts in the industry, the advancement of video technology and its integration with e-commerce will readjust the competitive landscape of the online shopping industry and push e-commerce to its peak.
851 pioneered "video shopping," leading a new trend in online shopping. The 851 network video shopping mall www.851.cc aims to create the world's largest online mall, opening a new era of online shopping with the original "video shopping" model. The birth of the 851 "video shopping" platform marks the arrival of the era of video shopping for online malls. Unlike the conventional text-and-image format of online shopping, 851's "video shopping" is an innovation based on traditional online shopping, delivering product information in video form. Through video technology, products are presented in a "real-life presentation" manner to a wide range of users. This not only allows browsers to understand the product in greater detail but also reduces fraudulent behavior in online shopping to some extent, minimizing the risks associated with online shopping. Additionally, it is not restricted by television shopping broadcast times or the number of viewers. The advantages of "video shopping" are fully utilized. 851 has established shopping websites in over 30 countries worldwide, including the UK, France, and South Korea, with more than 200 million registered users globally and over 6,000 product suppliers. Currently, 851 has entered China, taking the lead in introducing fashionable video shopping to Chinese consumers and providing them with newer, more convenient, and more practical shopping methods.
"Video shopping" innovates a new generation of e-commerce models. 851's video shopping has sparked a global online shopping craze and achieved good results. Many netizens have commented that presenting products in video form enhances their authenticity, offering an experiential consumption approach, making online shopping safer and boosting confidence in online shopping. The CEO of 851 Video Shopping stated that the birth of "video shopping" is based on the mutual integration of e-commerce and network video technology. For online malls, the "video shopping" function will leverage strengths while addressing weaknesses, enhancing the user's shopping experience and sense of reality, increasing the conversion rate, and improving the credibility of the website. He believes that in the near future, the already mature "video shopping" abroad will inevitably lead a new trend in China's online shopping and create a new e-commerce model.
It is evident that various online malls are increasing day by day. In the face of so many websites, only by understanding the psychology of online shoppers and grasping the key to online market consumption can this consumer market truly become active and grow, allowing netizens to willingly pay for products. 851's "video shopping" platform provides video displays of multiple products, making online shopping more real, safe, transparent, and convenient, significantly increasing trustworthiness and giving consumers a more genuine shopping experience, fully meeting their shopping needs. This shopping model will also have a significant impact on television shopping in the form of "stereoscopic" shopping.
www.851.cc