For a speaker, it can be difficult to gauge audience response and opinions. However, there is now an easy way to survey a crowd or receive instant feedback for speeches and presentations. An audience response system can make it very simple to instantly understand what your audience thinks or feels. An audience response system can be used to take polls, ask interactive questions, or gauge audience knowledge on a specific topic. This can help a speaker instantly understand which direction a speech or presentation should take. For example, if an audience already understands the majority of a topic, the speaker can move on to more in-depth explanations or other topics. However, if the audience is unclear about the subject matter, the speaker will know to move slowly and cover the topic thoroughly.
An audience response system can also help speakers prepare before an event. These systems can be used in conjunction with an email or text messaging service, in addition to being an instant public tool. A speaker can email or text a question or poll to the guest list and receive the results through email. This can help speakers clarify in advance what the audience knows and understands before the event. With an audience response system, the speaker can receive detailed results, which can be broken down by age group and gender. This will help the speaker tailor a speech or presentation based on who will be attending the event.
Gathering data during a speech is also very easy when using an audience response system. Compared to traditional methods of voting on paper or by raising hands, an audience response system is much faster and more effective. The data received during a poll or quiz can be saved and accessed at a later date for research purposes. This can be very helpful for those giving motivational speeches or marketing seminars. By conducting polls during a speech, a company or speaker can review the results and adapt specific speeches for target audiences. This can make a marketing campaign or sales pitch more effective in the future. Polls that are conducted during a presentation can also provide valuable information about the demographic of the audience. This information can help salespeople better understand what will close a sale at the end of the presentation.
Using an audience response system for feedback after an event can also be very helpful. Companies can use audience response systems to better understand which salespeople are effective. Using this type of system will allow a company to understand which speakers connect with the audience and which speakers need additional training. As a business owner, it can be very costly to offer informational seminars or sales promotions. By using the most effective speakers, a company can ensure that the return on investment is affordable. Most motivational speakers will also want to tailor a speech or presentation to customers' wants and needs. By conducting a satisfaction survey, speakers will know which parts of a speech to eliminate and which parts to expand on.