For a long time, the wedding industry has been regarded as a business with unlimited opportunities, especially in recent years, its development momentum has been even more rapid. So, what is the current status of our city's wedding market? Recently, the National Bureau of Statistics investigation team conducted a special investigation on this matter. The results show that our city's wedding market frequently shows disharmonious notes, with four major irregularities causing concern.
Irregularity One: Excessively high prices, large price differences for the same standard. Nowadays, wedding ceremonies have become a necessary item for newlyweds' weddings. The price of wedding ceremonies ranges from 3000 yuan per session to over 100,000 yuan, catering to various levels of consumption. However, for the same service items, prices can differ by nearly a thousand yuan between different hotels, and the prices between hotels and small celebration companies can differ by almost half. In the detailed list of etiquette items provided by hotels, red carpets, backdrop walls, projectors, bubble machines, champagne towers, etc., are all one-time investments used multiple times. Some hotels charge almost the entire cost of the equipment for a single wedding ceremony. Hotels take advantage of the psychology of newlyweds wanting a wedding ceremony, raising prices year after year.
Irregularity Two: Newlyweds are forced to accept standardized ceremonies. Almost all hotels that handle weddings have their own etiquette teams or designate a specific celebration company. If newlyweds bring their own wedding ceremony services, they need to pay a certain amount of entrance fee. Therefore, most newlyweds can only choose the wedding services provided by the hotel, with no real autonomy. When choosing the content of the ceremony, they can only follow the pre-set routines set by the hotel, with little room for changes. This leads to many weddings being the same in terms of appearance, content, and projects, differing only in the couple getting married, lacking any personal style.
Irregularity Three: Forced buying and selling occurs during transactions, consumers lack evidence, and have no recourse for complaints. The process of reserving a wedding banquet, which is an unwritten rule followed for a long time in today’s wedding market, requires newlyweds who want to book a certain hotel at a certain time to reserve several days or even months in advance and pay a deposit. Because customers pay the deposit much earlier, the scale of the banquet and the details of the ceremony are only finalized ten days before the wedding. At this point, there are often many differences in the prices of the wedding banquet and the ceremony compared to when the deposit was paid, with price increases being a common phenomenon. By this time, changing the wedding venue is usually too late for many newlyweds, constrained by a deposit of several thousand yuan, they generally have no choice but to accept. Worse still, after receiving the deposit and the settlement payments for the wedding banquet and ceremony, some places do not issue proper invoices, leaving consumers without evidence and unable to complain. As a result, problems are often left unresolved.
Irregularity Four: Irregular operations, no service contracts, no service quality standards. Irregular operations mainly manifest as: switching wedding cars, wedding cars arriving late, MCs being replaced; fewer photos than promised, poor video quality, lost photos or videos, additional charges, early withdrawal; unused ceremonial items, mid-ceremony price hikes, frequent use of inferior materials. Wedding services generally lack service contracts and relevant standards to measure quality grades. Due to the inability to repeat the wedding scene, these substandard services are essentially forced upon the consuming newlyweds.
How can we reduce and curb the irregularities in the wedding market? A senior industry insider suggests raising the entry threshold. Strictly reviewing the operating qualifications of wedding companies, improving the quality of personnel in the wedding industry, solving the fundamental problems leading to disorder in the wedding service market. Industry norms need to be established. Setting up unified contracts, quality standards, and service processes. Strengthening industry taxation, regulatory authorities should standardize the operating order of hotels engaged in wedding services, effectively improving service quality, allowing the wedding industry to operate legally and in accordance with regulations. Clearly defining the charging basis of wedding companies, effectively curbing excessive pricing, arbitrary price hikes, ensuring consumer rights are effectively protected.
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