Xinjiang Online Marketing [http://www.tuituicm.com/] believes that the advantages of agricultural e-commerce can help solve problems such as abnormal price fluctuations and occasional "difficulties in sales" brought about by the characteristics of agricultural products, namely, "small-scale production but large market."
With its advantages (Tuitui Media [http://www.tuituicm.com]), as agricultural e-commerce emerges, some places have begun to establish electronic platforms for agricultural product sales and build e-commerce systems. Can agricultural e-commerce solve the current issues of agricultural product price fluctuations and "difficulty in sales" caused by "small-scale production but large market"?
Coinciding with the "hot-selling season of hairy crabs," online sales of Yangcheng Lake hairy crabs are thriving. Yan Limin of Taobao told reporters that not long ago, Taobao launched a group-buying event for Yangcheng Lake hairy crabs, and in just three days, sales amounted to over 14.2 million yuan according to Xinjiang Online Marketing [http://www.tuituicm.com].
In July, there was a backlog of bananas in Hainan. Group-buying websites like Taobao initiated a banana group-buying event. Relevant statistics show that this event collectively purchased 520 tons of bananas from Hainan.
Xinjiang Online Marketing points out that although relevant figures indicate good results, compared to the massive scale of agricultural product sales, current agricultural e-commerce still belongs to the category of "minor efforts." The potential for e-commerce development is significant. (Tuitui Media [http://www.tuituicm.com])
Recently, some places have explored the establishment of specialized online sales platforms for agricultural products and built agricultural e-commerce systems.
The Guangdong Agricultural Products Trading Network is one of the earlier established provincial-level agricultural trading networks in China. Huang Jianmin, Director of the Guangdong Rural Information Center, said: "We aim to create an integrated agricultural e-commerce service platform that includes production guidance, market analysis, online publicity, interactive exchanges, and transactions. By publishing information on agricultural product supply and demand, we promote the connection between production and sales, reducing risks in agricultural production."
Guangzhou Xinhuo Network Technology Co., Ltd. is responsible for the specific management and operation of the Guangdong Agricultural Products Trading Network. General Manager Yang Qiyuan told reporters that according to incomplete statistics, since the establishment of the website, more than 3,000 clear transaction intentions have been reached between suppliers and buyers, involving transactions of various products exceeding 10 billion yuan.
Fei Jian, Chairman of Shanghai Bulk Agricultural Products Market Operation Management Co., Ltd., said that the Shanghai Bulk Agricultural Products Market is attempting to use supply chain management and e-commerce to create a spot trading center for bulk commodities Urumqi SEO [http://www.tuituicm.com]. This fully leverages the special role of the market in resource allocation, information aggregation, price formation, and guiding production. (Tuitui Media [http://www.tuituicm.com])
Xinjiang Online Marketing [http://www.tuituicm.com/] believes that agricultural e-commerce has two major advantages:
Firstly, it can effectively reduce logistics costs. Traditional agricultural product sales must go through layers of dealers before reaching the market and then facing consumers, which not only makes information transmission prone to distortion but also increases logistics costs. E-commerce can achieve direct communication between producers and consumers through the network, reducing intermediate links and thus reducing costs. (Tuitui Media [http://www.tuituicm.com])
Secondly, it can break geographical restrictions and realize the connection between production and sales.
Challenges Faced
The development of agricultural e-commerce requires the supporting perfection of logistics, branding, internet integrity, website operational norms, etc. Currently, China faces challenges from various aspects in developing agricultural e-commerce.
Firstly, the lack of a logistics support system. Building a modern logistics delivery system is a key link in the development of agricultural e-commerce. Logistics delivery requires high-quality preservation equipment, a certain scale of transportation equipment and manpower, necessitating substantial investment, thereby posing high requirements for enterprises.
Secondly, the absence of an integrity system poses hidden dangers for industry crises. There are currently many fraudulent behaviors in online shopping and other forms of e-commerce. (Tuitui Media [http://www.tuituicm.com])
Thirdly, the degree of informatization needs improvement. Yang Qiyuan said that many farmers urgently need information related to agriculture; however, rural information network construction is still incomplete at present. Farmers lack basic knowledge of computer networks, and many agribusinesses have not fully realized the business opportunities of e-commerce. (Tuitui Media [http://www.tuituicm.com])
Xinjiang Online Marketing [http://www.tuituicm.com/] suggests
Recently, domestic fruits, vegetables, and other agricultural products have experienced situations of "stagnant sales," where the non-transparency of production and sales information is one of the important reasons.
Xinjiang Online Marketing [http://www.tuituicm.com/] believes that agricultural e-commerce can be developed into the "second channel" for national agricultural product sales, giving farmers equal say in agricultural product pricing, creating equal trade opportunities for farmers, and forming a safeguard mechanism for steady increases in farmers' income. (Tuitui Media [http://www.tuituicm.com])
If the logistics and other supporting systems for agricultural e-commerce can be perfected, it will not only improve the asymmetry of information in agricultural product production and sales but also enable farmers above a certain scale to directly connect with consumers "point-to-point," reducing middlemen entering the market. Additionally, appropriate development of agritourism and other sectors can provide agriculture with a second market channel.
Xinjiang Online Marketing [http://www.tuituicm.com/] suggests taking the following measures to promote agricultural e-commerce as the "second channel" for agricultural product sales. First, strengthen branded and standardized production, promoting the branded development of counties and townships, and implementing differentiated layouts based on local conditions. Second, enhance the supporting construction of the logistics system and improve the level of informatization. Third, strengthen the construction of the integrity system. (Tuitui Media [http://www.tuituicm.com])
In summary, solving existing problems as soon as possible will transform agricultural e-commerce into the "second channel" for China's agricultural product sales, promoting stable income growth for farmers. (Tuitui Media [http://www.tuituicm.com])
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