The main goal of the HTC Touch Diamond is to change the user experience for mobile phone users. Therefore, about half of the development effort was spent on software development, which led to the creation of the highly usable TouchFLO 3D interface. Since the launch of the Diamond, it has captured global attention, including a major feature in the U.S. Wall Street Journal. A Google search for "Touch Diamond" even yields 3,330,000 results.