In recent years, with the increasing diversity of goods, traditional retailers have increased their support for e-commerce. More and more companies are joining the online shopping industry, leading to an explosive growth in China's online shopping market starting from 2009. According to a report by the China Internet Network Information Center (CNNIC), as of December 2010, the overall transaction scale of e-commerce reached 4.8 trillion yuan, and the number of online shopping users reached 148 million people.
Online shopping has become the favorite of many fashion elites due to its convenience, speed, and affordability. However, there are still many bottlenecks that are difficult to break through in online shopping. The pictures often differ greatly from the actual products, and the quality is hard to guarantee. This makes many consumers enthusiastic about online shopping while also having doubts about it. Therefore, it is necessary to create a more three-dimensional and diversified guide mode that conveys product information in video form to address the many bottlenecks in online shopping.
The well-known global B2C e-commerce giant, 851, seized the opportunity first and created a dedicated video shopping website. The future of 851's "video shopping" is very bright. Industry experts predict that the advancement of video technology and its integration with e-commerce will readjust the competitive landscape of the online shopping industry and push e-commerce to its peak.
851 pioneered "video shopping" and led the new trend of online shopping. The 851 network video shopping mall www.851.cc aims to build the world's largest online mall, opening a new era of online shopping. The birth of the 851 "video shopping" platform marks the arrival of the video shopping era for online malls. Unlike the conventional text-and-image format of online shopping, 851's "video shopping" is a revolution based on traditional online shopping. It conveys product information in video form and uses video technology to present products in a "real-life presentation" way to a wide range of users. This not only allows browsers to understand the products in more detail but also reduces fraudulent behavior in online shopping to a certain extent, minimizing the risks of online shopping. Moreover, it is not restricted by the broadcast time or the number of viewers like TV shopping. The advantages of "video shopping" are fully utilized. 851 has established shopping websites in over 30 countries worldwide, including the UK, France, and South Korea. It has more than 200 million registered users globally and over 6,000 product suppliers. Currently, 851 has entered China and is leading the trend of Chinese fashion video shopping, providing Chinese consumers with newer, more convenient, and more practical shopping methods.
"Video shopping" innovates a new generation of e-commerce models. 851's video shopping has sparked a global online shopping craze and achieved good results. Many netizens have commented that showcasing products in video form enhances the authenticity of the products, providing an experiential consumption method. Online shopping becomes safer, and they gain more confidence in online shopping. The CEO of 851 Video Shopping stated that the birth of "video shopping" is based on the mutual integration of e-commerce and network video technology. For online malls, the "video shopping" function will leverage its strengths, enhance the shopping experience and realism for users, increase the conversion rate, and improve the credibility of the website. He believes that in the near future, "video shopping," which has already matured overseas, will inevitably lead the new trend of Chinese online shopping and create a new e-commerce model.
It is evident that various online shopping malls are increasing day by day. Faced with so many websites, only by understanding the psychology of online shoppers and grasping the key to consumption in the online market can this consumer market truly become active and grow. Only then will netizens willingly pay for the products. 851's "video shopping" platform displays multiple products in video form, making online shopping more real, safe, transparent, and convenient. The level of trustworthiness is significantly improved, giving consumers a more genuine shopping experience and fully satisfying their shopping needs. This shopping model will also have a significant impact on television shopping, which appears in a "stereoscopic" form.
www.851.cc