I. Analysis of the Pros and Cons of Website Redesign: Some corporate websites, due to poor quality, undergo SEO-friendly reforms after being taken over by SEO experts. At this point, website redesign can bring about significant benefits, such as improving aesthetic appeal, offering users a fresh visual experience, thereby enhancing visitor loyalty, and ultimately increasing conversion rates.
II. What to Pay Attention to During Website Redesign?
1. Domain Change: If it is indeed necessary for some reason to change the domain, while using the new domain, the old domain should remain online with a 301 permanent redirect set up to the new site to retain previous loyal users and maintain stable traffic.
2. Try not to change the website structure, especially links. First, do not arbitrarily change the website's URL rules, as this will cause all web pages indexed by search engines to become invalid. This is crucial during website redesign. Second, unless the site originally performed poorly in search engines, try not to alter the website structure. Any changes to the website structure, such as internal navigation, could affect search engine rankings, like losing PR value passed through navigation links. The architecture of a website like "Daily Specials" is fundamental; if unnecessary, it generally should not be altered. Simultaneously, avoid modifying the file structure and directories during the website redesign process. Use optimal keywords in navigation and sitemaps.
3. For pages with good rankings, do not change or delete them arbitrarily. Instead, temporarily keep them or use a 301 redirect to the new page so that the previous link breadth and PR value gradually transfer to the new page.
4. Before launching the new version of the website, retain the old version's data for coexistence for a period. Remember to appropriately set up 301 redirects to the new pages and 404 error pages to enhance user experience. Additionally, guide search engine spiders to update the new site via SEO methods, such as adding high-quality external links and submitting XML sitemaps.
5. Changes in website templates and keyword layouts may lead to a decline in rankings, so try to preserve previous optimization results during the redesign. If the website has already been optimized and now needs redesigning, consider contacting the previously cooperating SEO team and involve them throughout the redesign process to maintain optimal SEO results.
Baidu is the leader in the search engine world. Catering to its preferences is the ultimate goal of every domestic SEO worker. But how can we make Baidu like us, index our content, and rank us higher? Having been involved for a considerable time, I have read many relevant articles emphasizing two points: Content is King, External Links are Emperor. By focusing on these, your ranking will naturally improve. Search engines prefer original content, so strive for originality, fix update times, and inclusion will gradually increase. But what about external links? High-quality external link resources are very valuable, and those that bring traffic are even more precious. Where do these resources come from? They are actually close at hand—Baidu itself is an excellent resource hub. Utilizing Baidu resources effectively can be far more beneficial than registering dozens of blogs or posting forum signatures. Baidu offers many products useful for building external links, including Baidu Baike, Baidu Zhidao, Baidu Wenku, Baidu Jingyan, Baidu Maps, Baidu Space, Baidu Tieba, and Baidu Shoucang. Using these not only provides high-quality external links but also serves as a source of quality traffic.
How can we utilize these resources? Below, I will briefly discuss based on my own experiences:
Baidu Baike has extremely high authority. You can randomly input a brand name, such as Sina, and see that even for highly authoritative sites, Baidu Baike ranks on the first page. Other sites fare even worse. Using Baidu Baike can be very effective for website promotion. However, the review process is strict. To pass reviews while leaving external links, you might need to repeatedly correct an entry seven or eight times. Of course, understanding some tricks can help avoid unnecessary detours.
This article was compiled by www.0318xinyida.com and www.hbguanlin.com.
I. Content Establishment
What is the core of a successful website? It's content. Here are some tips on how to establish it:
1. Provide content that revolves around user needs, analyzed through data and market research to understand user behavior and determine their needs.
2. Encourage users to contribute content. Initially, content creation is managed by operations staff. Once the website gains popularity, focus on daily maintenance and management, stimulating users to discover more content through operational strategies, creating a cycle that attracts new users and generates more content.
3. Identify loyal users. After product maturity, implement a management system, particularly for community exchanges, allowing loyal users to manage and interact, guiding them to maintain content and discussions with targeted approaches.
II. User Retention
User retention involves managing the relationship between the product and its user base. Here are some key points for community-based websites:
1. Establish and perfect a help system, issuing friendly product announcements.
2. Timely address user feedback and provide better service (customer support).
3. Actively invite users to experience and try new products, involving them in the website.
4. Reasonably set up virtual and level systems, optimizing and improving them during operation.
5. Mediate conflicts and controversies among users in community interactions, maintaining harmony.
6. Community administrators should build a positive image to establish trust in the website, which enhances user loyalty and improves the product’s brand image, laying a foundation for word-of-mouth marketing.
III. Product Requirements
Although product development is primarily the responsibility of product personnel, operators who interact most with users can better understand their needs and continuously provide suggestions, contributing to better product design through collaboration.
IV. Data Analysis
Data analysis is a critical part of product operations. Here are some points:
1. Understand product issues through data. Each product has data metrics like PV, UV, login numbers, member counts, post counts, reply counts, etc., which vary depending on the product. Analyzing these changes helps identify current problems.
2. Understand user behavior through specific data metrics, analyzing their actions on the website, identifying favorite pages and content, leading to deeper product optimization.
3. Documents required for data analysis include data recording tables (Excel) and data reports (Word).
V. Event Planning
At certain stages, events are needed to sustain product engagement. Common objectives include encouraging user-generated content, enlivening community atmosphere, and enhancing brand awareness through external collaborations. Specific tasks for operators include:
1. Develop a six-month event plan, considering possible activities, though subject to change over time.
2. Gather ideas from other products, referencing their activities for future planning.
3. Create detailed event plans including themes, content, timing, objectives, prize settings, explanations, and budget estimates.
4. Summarize completed events, outputting summary reports covering themes, timing, objectives, outcomes, strengths and weaknesses, and actual budgets.
VI. Marketing Plan
During product promotion, external marketing efforts are needed to enhance brand image. Methods include:
1. Advertising cooperation
2. Channel collaboration
3. Viral marketing
4. Event marketing
VII. Product Analysis
Analyzing similar products is essential for all operators:
From a product perspective, mainly borrow advantages from other products and compensate for deficiencies in ours, gaining inspiration and proposing improvements.
From an operational perspective, consider operational strategies and profit models from other websites, applying them to our own products.
Key aspects of product analysis include content, user demographics, product style, development direction, traffic, and profit models.
VIII. Operational Summary
After a period of operation, operators often gain insights and experiences. Recording these thoughts is part of personal growth. Sharing them on websites fosters communication and learning within the industry, helping one move faster and further.
This article is provided by X-ray Fluorescence Spectrometer:
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